Quote:
Originally Posted by Mark McM
The bicycle helmet industry relies on making a lot of insinuations, with few direct claims. For example, they will recommend that helmets be replaced on some time scale, without actually stating that there is an expiration date. Another example is the sales pitch, "you only need a $30 helmet if you have a $30 head" - this line implies that more expensive helmets will protect your head better, when in reality the data shows that there is no clear connection between helmet cost and safety.
Or to sum it up: Marketeers have learned to play on human emotions, and since the strongest human emotion is fear, much advertising relies on fear mongering.
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Well thanks Mark.
FYI I have been in and it out of the bike industry for 30 years. Nobody is fear mongering. Helmets are a tough one though when it comes
To safety. Sorry.