Quote:
Originally Posted by charliedid
Interesting reading....I'll need to dig into this more it seems. We/I have always touted the industry lines including 3-5 years but always thought that the foam by nature started to degrade and at some point over time was considerably less effective.
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The bicycle helmet industry relies on making a lot of insinuations, with few direct claims. For example, they will recommend that helmets be replaced on some time scale, without actually stating that there is an expiration date. Another example is the sales pitch, "you only need a $30 helmet if you have a $30 head" - this line implies that more expensive helmets will protect your head better, when in reality the data shows that there is no clear connection between helmet cost and safety.
Or to sum it up: Marketeers have learned to play on human emotions, and since the strongest human emotion is fear, much advertising relies on fear mongering.