Quote:
Originally Posted by notsew
The difference is Rolex is a pretty clear proprietary term, its a made up term to represent their brand. Backcountry is a word that describes a region or activity. How can you claim exclusive use of that? To sue other firms trying to evoke the same spirit as you is ****ty. You know, its kinda like a bike company suing people for using the name of a city in France.
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The fault here is US trademark law. Either you vigorously defend every example of a trademark as you're owning it or you're opening yourself up to weakening future claims that the trademark isn't, well, a trademark.
It's why (among other reasons) Ford sued Ferrari over the use of F150. No one would ever confuse the two car makers, but Ford has their truck name to defend. And that's just a letter and three numbers.