Quote:
Originally Posted by Burnette
Nope, that win on Sunday sell on Monday thing went out the window decades ago. The use of him is just fodder for mag and website buzz to get the bike out there in the ether.
I would wager that the majority of buyers of this bike probably don't even know who Peter Sagan is.
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I'd take that bet. The European market watches this race result stuff intently..NOT the US market, but SpecGiantTrekCannondale sell well, In Europe, because of this very thing. The bike market in the US, by comparison, is the stuff of $137 POS coming from WallyWorld ridden once or twice around the cul-de-sac...