Those groupset prices are ridiculous. Groupsets almost cost more than custom frames now.
Soon we won't be buying bikes any more. Instead, we will be signing 2 year contracts to lease $20K bikes and paying monthly service charges for software updates and data plans to manage our techno e-groupsets.
Gotta rope us in like they have done with our smartphones, Strava/Garmin/GPS apps, cable/internet... blah blah.
Old man rant? Yes. Truth? Hell yes.
