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Originally Posted by Mark McM
I once read a quote from a designer at a bicycle tire manufacturer who basically said that the reason they print directional arrows on tires is because customers expect it, not because it actually makes a different. He further said that if they didn't print arrows on tires, they had to field alot of customer service calls about which direction to mount the tires.
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I remember reading that (probably the last time this topic came up in a cycling forum). I believe it was a designer from Conti who said that...although to be fair, my recollection was that he was specifically referring to road tires. Not sure if that makes a difference.