06-12-2011, 04:23 PM
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Senior Member
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Join Date: Jan 2005
Location: NYC
Posts: 12,430
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Quote:
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Originally Posted by BumbleBeeDave
I would wager the "incident" was totally fictitious.
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You're most likely correct.
http://nl.linkedin.com/in/jasmijnrijcken
It was 12 years ago that Jasmijn Rijcken left Holland to work and study all over the world with an overdose of ambition. She graduated Cum Laude for her MBA, moved from Australia to India, to Germany and ended up with the local street-wear artists of Miskeen Originals in the USA.
With zero marketing budget but a lot of out-of-the-box thinking she used the synergy between music and fashion to find unconventional ways of promotion. It demanded respect and awareness. Without ever using advertising she pushed Miskeen, and with that her own name, to the top of the extremely competitive urban fashion industry...
In 2009 Jasmijn returned to The Netherlands and joined the brothers Carlier in launching urban bike company VANMOOF. 18 months after the kick-off, VANMOOF was sold at 280 locations in 25 countries, had been published in 400 magazines, won 8 awards and was chosen by the Australian GQ as one of the "hottest things in the world right now".
Jasmijn likes to shock the market!
Specialties
Growing lifestyle companies with use of very limited resources
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It don't mean a thing, if it ain't got that certain je ne sais quoi.
--Peter Schickele
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