[FlashUNC]

Content, content, content.

If you're talking social, content is king. (Hit that like and subscribe button u guys!)

But the obsession with social as a sales platform is entirely due to the audience targeting and back-end metrics tracking. Facebook's ad algorithm is frightening in its efficiency. Want to target German Shephard owners recently divorced in a specific zipcode? Facebook can do that. Marketers eat that up as it hits the niches they identify with the data to back up the success or failure of their campaigns. Wayyyyy more precise than direct mail, magazine ads or some other less direct channels.

It's not a be all, end all. But if you want to target hyper specific audiences while also shouting a message to the world? Tough to beat social.