I worked freelance in IT, but marketing as a specialist for that kind is completely different than self-marketing as a content-provider or youtube/social media persona i guess.
There's multiple podcasts on that matter i think, dedicated ones and others. For example, Youtube makers Jimmy Diresta talks about that quite a lot with Bob Clagett and davit Picchiuto in "Making it" but i'm sure others in other fields do thesame
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Jeremy Clarksons bike-riding cousin
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