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This has echoes of the Performance Bike/Bike Nashbar story.
Performance Bike and Nashbar were two of the largest bicycle mail order companies in the 1990s - 2010s. They then were bought out and brought under a new holding company called ASE (Advanced Sports Enterprises). But ASE was over-leveraged, and and under a ton of debt ASE declared bankruptcy and was liquidated, with all assets being sold off. Two of those assets were the rights to the brand names and web domains for "Performance Bike" and "Nashbar". A company named Amain Cycling bought the names and web domains, however they bought none of the other assets of ASE (no offices, warehouses, inventory, personnel, or anything else). A short time later, the PerformanceBike.com and Nashbar.com web sites were relaunched. Both web sites have a slightly different look to their main page, but they have the same inventory, prices, policies, etc., as Amain Cyclings original web page (AmainCyclingcom). They new web sites are basically just new front doors to Amain Cycling, and bear no relation to the original Peformance Bike or Nashbar.
So if the Wiggle/Chain Reaction situation is the same, then there will be new Wiggle and Chain Reaction web sites, but the company behind them will have no other connection at all to the original Wiggle and Chain Reaction.
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