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Custom "Ben-Brazed" bicycles are available as complete bikes only, by special request starting at $12,000.
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hah.
Man, whoever is doing the design for this needs to get dumped asap, doing this in a live environment. They still have dummy copy up in the FAQ with suggestions on what they'll need to add in. Also, bit of a problem when talking about a new venture that the first 3-4 questions in the FAQ are all about issues with the old venture.
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IS SEROTTA DESIGN STUDIO THE SAME COMPANY AS “SEROTTA” AND/OR “SEROTTA COMPETITION BICYCLES?
No.
Ben Serotta founded, and over 40 years built, Serotta Competition Bicycles, “Serotta” which was sold to a group of investors in 2012.
This may also be the best place to make a blanket statement that clearly, politely, pleasantly thrusts all burden of responsibility to the group that purchased the business including all the records. So we have no materials, no records and no responsibility.
Taking it one step more, we recommend:
For general repair: Bilenky Cycle Works
For refinishing: email Metal Guru
Ben founded Serotta Design Studio in 2016, as he wanted to get back to building and designing bikes for 90% of the riding 90% of road cyclists enjoy. This needs a different phrase. Something to the effect that the design studio is where the ideas are developed, tested and sometimes given life. They won’t exclusively be road bikes and all of the work may not even be sold through our site.
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God, what a mess. Seems no marketing lessons were learned the last couple years.