Quote:
Originally Posted by FlashUNC
I get it's part of the whole bit, but they've gotta find some better marketing. How does the rando/gravel crew largely miss out on the groad explosion they helped create?
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Marketing AND product. Being focused on friction shifters and long wheelbases they missed out everything else: Wider rear end spacing and through axles, 1x drivetrains, faster and more supple tires, bikepacking equipment, et al. Shellacked bar tape only goes so far.