[AngryScientist]

Originally Posted by jpang922

For those advising Enve’s business strategy, you know Enve is owned by Amer Sports, which is owned by Anta, which is Chinese, right?
https://en.m.wikipedia.org/wiki/Amer_Sports

Interesting!

What a tangled web indeed.

Makes me realize just how many "middle men" there are between the consumer and the product.

No wonder a made in China Enve frame needs to cost $5,500.

Someone needs to make the frame and get paid, then Anta needs to make a few bucks, then Amer gets their cut, Enve gets paid, Above Category skims a little off the top.

Disgusting glut really. Make me even happier to support real local business and makers of things.

I can't say I even understand the whole structure. What on earth value could a finnish company owning enve, but owned by Anta bring to the table??