|
Back in the day, when nut books were all printed matter, the thing that skewed reviews more than anything else was the fact that most reviewers aspired to jobs in somebody's marketing department and wrote accordingly. Sure, free product that they could keep, sell or at least audition for a year or two was a perk, but the prospect of an industry job was the big deal.
I'm sure the same or similar dynamic still applies now, with the added option of selling themselves as an "influencer." But, I'm old and not sure how all that works out.
|