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I am not in the industry but have been riding and buying now for coming on 40 years...always fascinated how things come and go...
We want the lightest...were told that for how many decades? now it doesn't matter if the bike is light we are told...I guess it might have advantages being heavier when going downhill, sure...tho Aero frames are heavier...far better...add in the braking stuff...age tested rim brakes are just not going to stop you...also thought most of us were driven crazy by noises on our bikes? Well, time to buy those disc brake frames and system as the old rim thing is obsolete...most of us go along with it thanks I guess to the gravel symptom or something...electronic shifting, like any of us were losing watts doing a finger throw...
The industry has done it's work well...convincing folks that their gorgeous ten year old non aero, rim brake bike is just subpar and just part of some old old non tech past...personally I think that is BS and just all marketing...if they want to pretend they are Pogo or something great...but reality is otherwise...and prices have risen accordingly...
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