Quote:
Originally Posted by rain dogs
Campagnolo is never going to be able to outbid Shimano or Sram, so that leaves the teams that likely aren't getting a lot of results anyway. Campagnolo can get a lot more feedback/product development working with more small teams for a year or two.
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Out of 18 World Tour teams, Shimano directly sponsors 4 and SRAM directly sponsors 3. How hard would Campagnolo have to bid to get one of the other 11?
Although equipment manufacturers can get some useful product feedback from racing teams, this is largely overstated. The main benefit for sponsoring teams is for advertising/marketing purposes. And besides, product feedback focused on the needs of of high level racing teams may mean little towards the average consumer.