[fiamme red]

Don't cry for Peloton instructors. They'll get by.

https://time.com/6187968/peloton-ins...-money-famous/

Still, more followers translate to more money. “It wouldn’t be surprising to me if instructors like Cody and Robin are getting close to $20,000 per post on average,” says Watson of NYU. Asked how much she makes from outside endorsements, Arzón is coy. “It’s more than my income at Peloton,” she says. “Let’s just say it’s a few salaries.”

Very few instructors have left the Peloton family, in part because they’re afforded so much leeway. But this freedom isn’t the only reason they stay. A Bloomberg report from January 2021 found that senior instructors made $500,000-plus in compensation. A recent earnings report nodded to their value, noting that Peloton’s declining stock price may hamper its ability to hire and retain top-tier fitness talent who are offered shares in the company. “If they haven’t left the Peloton ecosystem, it’s almost certainly because Peloton has signed them to exclusive contracts where they’re paying them several million dollars,” Watson says. (A Peloton spokesperson said the company does not comment on employee compensation.)