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Note that it's also in Outside's interest for a cycling boom to continue.
Many of us are fickle. We pursue different activities at different times of year, at different times in our lives. We try something new, or maybe retry something old. Not all of us, to be sure, but many of us.
Kickboxing
Various martial arts
No pain no gain weightlifting
Jane Fonda/Richard Simmons aerobics
Marathons/ultra running
HIIT
And don't start me on the diet and nutrition fads, some of which I've seen come and go more than once in my life.
Having said that, these fads aren't necessarily bad. As I've aged, especially the last 10 years or so, I tend to measure (if I do at all) exercise by time, not heartrate or PR. I don't think it makes a huge amount of difference if you ride a bike, run, kayak, climb, practice yoga or pilates, lift weights, do LSD workouts, HIIT workouts, swim, play soccer, lacrosse, hike/backpack, high level table tennis or badminton, etc.
It's all good. Whatever gets you moving is good.
As the iconic slogan said - Just Do It. And "it" doesn't matter. Whatever it is, whatever piques your interest, just do it.
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It's not an adventure until something goes wrong. - Yvon C.
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