Quote:
Originally Posted by colker
That is just wrong. He asked for people to buy stuff.... he did not ask for donations.
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No, he actually asked people to buy gift certificates not stuff. There's a difference. For one, if you sell gift certificates you don't actually have to have the stuff in stock. Two, you can count on many people never planning to cash out their credit effectively making it a donation.
Here is the text from the original email:
Thirty-thousand of you received this email. If past email updates are any indication, fifteen thousand didn’t open it (there are ways of tracking this).
Thanks for opening it, reading this far, and there’s one more hurdle:
We hope two-thirds of you will buy a $10 store credit. And there’s a bonus: A new printed frame and bike catalog will be at the printer by the end of March (it’s too late to pull out now). We’ll print one for every $10 credit sold, plus 250 extras, and we’ll send it with the first order you place after April. Of course we’ll put it online too, so the information will be available to you regardless, but it seems right to offer a paper catalog option for our analog bikes.
Will you, before Monday, buy a $10 credit toward a future purchase and a paper catalog? Here’s a link to make it easy. Just add the "Hail Mary" to your cart. You'll receive a code you can use immediately. Onward ho?