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I noticed this this just recently while looking at a particular Trek frameset. A few weeks ago, the 2019 Emonda SLR frameset became shown on Trek's web page. It is essentially the same as the 2018 model, just a different paint job, and was listed at the same price as the 2018 model. But I just checked again, and now the price of the 2019 model has jumped up by 10% ($2,999 to $3,299).
On the topic of the Emonda (one of their top racing bikes): This frame is available in two geometries - their more all-around H2 geometry, and their lower/longer race oriented H1 geometry. There are both rim and disc brake versions offered. But here's the interesting thing: Disc brakes are only offered in the H2 geometry, whereas both geometries are offered for rim brakes. What does that say about Trek's expectations of who would be using which type of brake?
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