The recent Peloton ad controversy ...
 

This came across one of my feeds recently ...

https://www.google.com/amp/s/www.nbc...mp/ncna1096106

Evidently, the new Peloton ad has been accused of being sexist, heteronormative, and classist. As a personal trainer, the idea of an already thin woman striving to become even thinner is really problematic. And it certainly would seem to enforce gender archetypes. Not sold on the "classist" critique.

If Peloton has determined that the a majority of their audience identifies as affluent suburban women, how do you target them effectively?

Interesting to note that Peloton offered no apology.

PUH LEEZE!!

pelOton

:eek:

Change is not always physical...

The only people I know who own a Peloton bike just happen to be wealthy white women.

This was linked on Gothamist yesterday: https://www.psychologytoday.com/us/b...and-speaks-out.

This is still one of the funniest things I've seen on Twitter: https://twitter.com/clueheywood/stat...99762331217920.

Peloton loves the faux exercise machine hysteria.

I hope you sent them txt/emails shaming them for their obtuse perpetuation of class and elitism. And for ruining their children.

Imma start a punk rock band and call it...

You guessed it.

This is probably the best twitter thread I've ever seen. thanks for sharing

saw the commercial in question and didn't think too much of it but I'm not their target audience either. I do know one person who has one and she actually uses it all the time. She's also not a cyclist and has no interest in riding a bike outdoors which is funny because she literally lives on a rail trail.

Peloton does not need to apologize for anything.
Never bend a knee to the crazed rage mob. Ever.

I've been trading this stock for the last couple weeks, so I've been following this ad controversy pretty closely. I think the ad was poorly hatched because it overestimated the sophistication of the bulk of the target market. The ad's real intended message is the woman challenging herself with the classes, and her family supporting her, as the Peloton program is challenging. The whole " exercise is only for losing fat" crowd doesn't get the message. Add in the Woke cancel culture crowd, and you have a recipe for disaster.

whaaaaaa haha!

Quote:

Sometimes I’ll move the Peloton bike into our gallery so I can spend time with my half gay husband while he reads Architectural Digest wearing combat boots

https://pbs.twimg.com/media/Dx98423VsAIgNfg.jpg

What is she watching? A episode of 'this is us'?

I think it's a terrible commercial but I just watched it again, twice, and I didn't see one indication that this already thin women was trying to get thinner. That was manufactured by the outrage culture. And how do we not know that she hinted at some point to her husband that she wanted a Pel(o)ton (for Old Potatoes sake) and her husband was a bang up dude and got her one?

And precisely where in the ad did they say she was trying to get thinner? Maybe, and this is going to be a crazy statement, skinny people like to work out because it feels good.

If they had used a fat person they would've been absolutely BLASTED for fat-shaming. Just more proof you can't please the rage mob.