Mavic sold
 

So this isn't the first time Mavic was owned by someone else besides Mavic?

https://www.bike-eu.com/home/nieuws/...-firm-10135527

Well, kind of.

Mavic was independent until it was bought by Salomon in 1992. Then Salomon was bought by Adidas in 1997, which then changed its name to Adidas-Salomon. Adidas sold the Salomon group (which included Mavic) to Amer Sports in 2005. So in a way, this is only the second time that Mavic has changed direct ownership (the first was when it was bought by Salomon), as it remained under Salomon when the ultimate parent company was Adidas-Salomon and Amer Sports.

Oh, the tangled web of corporate ownership ...

Two things jump out. Enve isn't being sold, so I'm wondering if they're selling it back to the previous owners and Regent is private equity. Betting they suck all the money out and kill the franchise

Nothing F's up a place more than US private equity...

often, not always

Good, perhaps we'll see a new groupset now, an new energy put into wheels and rims?

in 5 years mavic will be sold by bikes direct , it will be built in china, won't resemble the current product and the private equity firm will have made a handsome return. can anyone say bell and howell?

Time for me to stock up on rims.

Hope doesnt happen as usual... try to reinvent the wheel again just to put POS in the market.

Mavic was a notable underperformer for Amer. Regent is not a typical PE firm, based on its current portfolio companies. Might or might not work out but it was not working at Amer.

Which ones? Their rim offerings are underwhelming as the focus has been on machine built wheels for a decade or more.

Probably silver Open Pro clinchers. I have some older bikes and I want a stock of rims that can be built up on old Record hubs. I also have some modern Campy wheels as well.

yup, lots of really good, other choices these days.
DT
HED
Velocity
H+Son
Kinlin
++
Plus a whole slew of carbon ones that ERGOTT know way more about..

Plus some really great hubsets...

Good times for wheelbuilders:)

From the comments in the BRAIN article, a classic;

I look forward to Regent applying the knowledge they have acquired in running Lilian Vernon, SuperCuts, and FineStationery into revitalizing a brand known for technical innovation and quality. The synergies are boundless

I'd stick always when the bike Industry is involved