oldpotatoe |
02-22-2020 06:13 AM |
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Above all else, our goal is to deliver a superior end result to each consumer by applying our deep understanding of bike fit and personalized design coupled with a service network of unsurpassed competency and eliminating any uncertainty.
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?? Bike shops? Thought he was consumer direct model.
Ah...gonna be interesting to see the 'details' of how and why a IBD would get on this train.
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To meet his company's commitment, Serotta is currently establishing a network of industry professionals, including a number of select IBDs, who will work in concert with Serotta's home office. He anticipates establishing relationships with 15 retailers in North America, 10 in Europe and five elsewhere.
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And what is wrong with bikesdirect.com bikes? Their $1100 Ti frames with fork
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Nothing but if ben tries to sell, via IBDs, very expensive, off shore produced, metal bikes..that's gonna be a tough one..particularly competing with carbon, carbon, carbon, everywhere...
$4000 Asian produced aluminum complete bike?..Let's say with 105 hydro...about $500 more for ultegra--About $3k
https://www.specialized.com/us/en/di...=274161-171308
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