What-a-ya think about the brochure??? (caution, Serotta content)
 

Received another email notice from Serotta that things are still on, only this time w/pricing, pics, general info on tube set etc... Much of it a regurgitation from of Serotta’s storied history, but it appears things are moving forward.

It needs to be a 'lookbook' and not a brochure.

Can we see it?

OK, so they are offering a limited release “Prologue Edition”, to the first 100 responders, guaranteed to never be released again. But what do get in one of the first one hundred that you wouldn’t get in a subsequent frame??
(Presuming they sell out of those first one hundred).

I find it interesting that the full page video at https://serotta.com/ shows paved roads, gravel roads, cars, and zero bicycles.

Things that make ya go, "Hmmm..."

Spoiler Alert: "Complete bicycles starting at $8,500 / $8,900" with no configuration details.

Meh. Not sure I get it.

When I started everyone seemed to have a Serotta. Clearly the go-to bike for a certain set, and I told myself "one day".

That was a long time ago. My career has been kind to me, though not without challenges. I have nice hand-made bikes. And I'm in the market for something more adventure-y.

And these have no real appeal. How is this the place to go instead of a Firefly, no 22, etc.?

They look very generic. No doubt that they'll sell all 100 of them, but not even having a headtube badge but instead a laser etched S? Meh. External cables look gross, too.

Meh, I'll hold my breath for a rim brakes version.

You were expecting a third wheel and a motor? Maybe a curvy fork and chainstays made out of a military grade polymer weave?

Let us know how that goes :-)

ty

Maybe!

No in all seriousness, look at what Mosaic, No. 22, Firefly, Moots etc are doing with Ti frames at the moment. Solely based on appearances, these are quite drab. A stark comparison to Serotta's of old. I think for a frame manufacturer that had some really quite bold paint schemes that still look fantastic 30 years on, they're simply boring. Very, very boring.

Well are these not simply modern Ti bikes....made by No22?