whforrest
11-20-2009, 09:03 AM
The Bike Snob recently had an interesting and relevant post about our beloved cycling industry.
Every year I look forward to seeing the new product development. Giro helmets is a good example. I purchased the atmos many years ago. Best helmet I ever wore. The Ionos came out, sold the atmos to purchase the newer product, you know it's lighter with larger vents so of course I had to ride the best. Then I realized thatt the ionos helmet looks larger on my head and I realized that I missed my Ionos model. Damn i thought. I am an idiot? I sold the ionos easily and bought a new atmos (the older version.) After making this a hobby for a month I realized after seeing Giros new lighter helmet revealed at the Tour this year I realized it looks uglier than the previous model.
Point being, how much better can a helmet really get? In the spirit of many cyclists in this blog I now look for great value and have a much better filter to determine if something is going to be worth the long term value. I still buy mostly used assos clothing, and I have always gotten a return on my investment.
The Bike Snobs post addresses the industrys aggressive approach to replacing last years inventory. Take Specialized for example.
This holds good for Serotta. It's a one time investment that will give you an ROI, on every ride. It's still timeless. I just picked up an ottrot from 2004, did a refinish and this frame looks brand new. I could ride this thing for the rest of my life. Since I am so dedicated to the brand I will recommend it to anyone who is looking for a great custom frame.
In this economy I built a new rig that I could ride for many years, but of course I love to see what Serotta has up their sleeve for next year.
Happy cycling, Bill
Every year I look forward to seeing the new product development. Giro helmets is a good example. I purchased the atmos many years ago. Best helmet I ever wore. The Ionos came out, sold the atmos to purchase the newer product, you know it's lighter with larger vents so of course I had to ride the best. Then I realized thatt the ionos helmet looks larger on my head and I realized that I missed my Ionos model. Damn i thought. I am an idiot? I sold the ionos easily and bought a new atmos (the older version.) After making this a hobby for a month I realized after seeing Giros new lighter helmet revealed at the Tour this year I realized it looks uglier than the previous model.
Point being, how much better can a helmet really get? In the spirit of many cyclists in this blog I now look for great value and have a much better filter to determine if something is going to be worth the long term value. I still buy mostly used assos clothing, and I have always gotten a return on my investment.
The Bike Snobs post addresses the industrys aggressive approach to replacing last years inventory. Take Specialized for example.
This holds good for Serotta. It's a one time investment that will give you an ROI, on every ride. It's still timeless. I just picked up an ottrot from 2004, did a refinish and this frame looks brand new. I could ride this thing for the rest of my life. Since I am so dedicated to the brand I will recommend it to anyone who is looking for a great custom frame.
In this economy I built a new rig that I could ride for many years, but of course I love to see what Serotta has up their sleeve for next year.
Happy cycling, Bill