serotta_Tiffany
02-03-2009, 11:13 AM
Serotta’s march towards the North American Handmade Bicycle Show (NAHBS) is on! Amidst the companies normal production schedule, Serotta’s team of designers and production staff—from welders and machinist’s to finish craftsmen—are hard at work building a handful of one-of-a-kind bicycles exclusively for NAHB’S 2009. Show promoters describe the annual gathering as “the place to meet the builders of the worlds most beautiful bikes.”
“Handbuilding is our heritage,” said Jared Porter, Serotta’s Production Manager. “Attending NAHBS offers Serotta an opportunity to showcase the unexpected…..our most innovative designs, our most precise handwork and finishes. Showgoers will see Serotta’s expertise across categories— from road to mountain bike and cross— with a focus on Serotta Composites carbon fiber engineering prowess. We are eager to see what other artists, craftsmen and builders are doing and to showcase Serotta USA-made craftsmanship.”
Show attendees will not only have an opportunity to view Serotta’s stunning artistry and innovative designs, but they can mingle with production staff to gain an inside perspective on Serotta’s design philosophy and fully integrated manufacturing process. Serotta’s complete line of bicycles are designed, engineered and handbuilt in Saratoga Springs, New York and Poway, California.
In addition, master frame builder and company founder Ben Serotta, will present a NAHB’S open workshop Saturday, February 28 at 2:45pm (Indiana Convention Center; Room 2005) —Ben Serotta: Evolution of a Framebuilder. Ben will discuss his own story, philosophy, background and goals. Attendees will learn about the education and evolution of one of the industry's most respected and innovative custom bicycle builder.
Finally, in conjunction with NAHB’S coming to Indianapolis, Bicycle Garage Indy North will host “SEROTTA NIGHT”; Saturday, February 28 from 7:00-8:30pm. Meet custom frame builder Ben Serotta and members of his design team during Serotta’s stop at the North American Handmade Bicycle Show.
For more information call (317) 842-4140 or visit www.bgindy.com
“Handbuilding is our heritage,” said Jared Porter, Serotta’s Production Manager. “Attending NAHBS offers Serotta an opportunity to showcase the unexpected…..our most innovative designs, our most precise handwork and finishes. Showgoers will see Serotta’s expertise across categories— from road to mountain bike and cross— with a focus on Serotta Composites carbon fiber engineering prowess. We are eager to see what other artists, craftsmen and builders are doing and to showcase Serotta USA-made craftsmanship.”
Show attendees will not only have an opportunity to view Serotta’s stunning artistry and innovative designs, but they can mingle with production staff to gain an inside perspective on Serotta’s design philosophy and fully integrated manufacturing process. Serotta’s complete line of bicycles are designed, engineered and handbuilt in Saratoga Springs, New York and Poway, California.
In addition, master frame builder and company founder Ben Serotta, will present a NAHB’S open workshop Saturday, February 28 at 2:45pm (Indiana Convention Center; Room 2005) —Ben Serotta: Evolution of a Framebuilder. Ben will discuss his own story, philosophy, background and goals. Attendees will learn about the education and evolution of one of the industry's most respected and innovative custom bicycle builder.
Finally, in conjunction with NAHB’S coming to Indianapolis, Bicycle Garage Indy North will host “SEROTTA NIGHT”; Saturday, February 28 from 7:00-8:30pm. Meet custom frame builder Ben Serotta and members of his design team during Serotta’s stop at the North American Handmade Bicycle Show.
For more information call (317) 842-4140 or visit www.bgindy.com