Serotta on ER!!!!

[rovergar]

There was a specific mention of Serotta tonight on ER. To bad the context was a "bike snob".

"a $6000 Serotta Legend"

Did anyone from the Serotta family know they were going to be referenced on ER tonight??????

[Dude]

I saw it. It was pretty negative but fortunately, most of the population - who don't ride bikes - have no idea what Serotta is. For the rest of us, it was a pretty big slap in the face. Kind of funny though.

[Smiley]

I think Serotta Alyson got to one of the producers to get a plug in . Hey anybody that ever owned a nice bike would have had the same reaction as the guy in ER .

[bulliedawg]

ER's a chick show.

[csb]

dude

[toaster]

Sample dialogue...

"You paid $6,000 for a bike?"

(Like he must be crazy.)

..."How's the other guy?" (asking about Serotta rider)

"Obnoxious"

(Of course, they cast a muscle head jock as the Serotta rider and a stoner bike messenger dude as the poor victim.)

Now, the writers of the show will cringe when they see today's AP photos of candidate John Kerry on a Serotta. Should've used Cannondale!

[Lost Weekend]

Any press is good press :cool: