Pete Serotta
04-04-2008, 04:35 PM
SARATOGA SPRINGS, NY. (April 1, 2008) - - Serotta is pleased to announce its sponsorship of Bicycling Magazine's "Dream Rides." These ultra-premium tours of California's wine country are scheduled for September 7-10 and October 12-15, 2008. As the official bike sponsor Serotta will provide ready-to-ride geometry '09 Ottrott demo bikes to each of the 20 participants (per tour). Guests will be the first to experience, firsthand, the high-end performance and comfort of the '09 Ottrott, one of Serotta's most often praised bicycles. Serotta's signature Ottrott is built on the company's Integrated Technology™ platform combining the distinctive ride characteristics of Serotta's Torsion Core Carbon Fiber and Colorado Concept Triple Butted Titanium.
Dream Rides tour participants will indulge in the region's signature wineries, acclaimed restaurants and luxurious accommodations at the Hotel Healdsburg and Villagio Inn & Spa. Guests will have the opportunity to share the road, and the enviable, majestic Napa valley scenery, with cycling legends Chris Carmichael, Bob Roll and Ben Serotta. Ben's participation in the tour also includes a presentation on custom bike design, the important role of fit in delivering the ultimate ride experience, and the many ways in which proper fit and positioning influence comfort and performance. Individual advice on fit will be offered if time allows.
In order for Dream Rides Tour participants to reserve one of Serotta's demo fleet bikes, and to introduce them to Serotta's fit philosophy and expertise, they will be instructed to provide personal fit data to Serotta. The foremost recommendation for tour participants to acquire fit measurements is to schedule a personal fit with the Serotta Dealer. They will be directed to www.serotta.com/dealer.html for a current listing of Serotta Certified Fit Technicians.
BACKROADS, the Worlds #1 Active Travel Company, is the tour planning and logistics provider. Other Dream Rides premiere sponsors include current Serotta industry partners Carmichael Training Systems and Castelli.
For more information visit backroads.com/dreamrides.
Dream Rides tour participants will indulge in the region's signature wineries, acclaimed restaurants and luxurious accommodations at the Hotel Healdsburg and Villagio Inn & Spa. Guests will have the opportunity to share the road, and the enviable, majestic Napa valley scenery, with cycling legends Chris Carmichael, Bob Roll and Ben Serotta. Ben's participation in the tour also includes a presentation on custom bike design, the important role of fit in delivering the ultimate ride experience, and the many ways in which proper fit and positioning influence comfort and performance. Individual advice on fit will be offered if time allows.
In order for Dream Rides Tour participants to reserve one of Serotta's demo fleet bikes, and to introduce them to Serotta's fit philosophy and expertise, they will be instructed to provide personal fit data to Serotta. The foremost recommendation for tour participants to acquire fit measurements is to schedule a personal fit with the Serotta Dealer. They will be directed to www.serotta.com/dealer.html for a current listing of Serotta Certified Fit Technicians.
BACKROADS, the Worlds #1 Active Travel Company, is the tour planning and logistics provider. Other Dream Rides premiere sponsors include current Serotta industry partners Carmichael Training Systems and Castelli.
For more information visit backroads.com/dreamrides.