Serotta Product Placement

[chuckroast]

Hy Vee is midwestern grocery store chain where we shop. This was a huge poster in the window that caught my eye today and it was also on the cover of their shopper.

[Bruce K]

But did the article mention a specific shop?

Either way kudos to the marketing folks at Serotta or the dealer involved.

A nice job of enhancing brand recognition.

BK

[Steve Hampsten]

Ummm...does that bike really fit the rider...?

Just wondering.

[swoop]

i think product placement like this does much to associate the brand with the dull end of the stick. and if it were my company i'd hit my fingers with a hammer out of frustration.

[e-RICHIE]

i think product placement like this does much to associate the brand with the dull end of the stick. and if it were my company i'd hit my fingers with a hammer out of frustration.
i think she is in the military atmo.

[swoop]

i think she is in the military atmo.

make it a sticky to sell some pocket levels.
and my new books.. toe down pedaling for women, the secret: buy your frame too big.

[rwsaunders]

Ummm...does that bike really fit the rider...?

Just wondering.

The bar tape matches her jersey. That's all that counts.

[Peter P.]

Oh yeah, and I'm gonna wear tights while riding the trainer and drip buckets of sweat on that beautiful, wood floor just like her.

[capybaras]

She looks strong

[Ginger]

She looks strong


I'd say "who knows, maybe she's an actual rider"

But with that saddle angle...perhaps not.

[swoop]

as a former prop guy...
on a low budget shoot like this..
they have a location, you bring a friends bike, they have a model, you buy and return a trainer at the local bike shop. the shoes eat the budget.

atmo.

[Steve Hampsten]

the shoes eat the budget


as in life...

[Blue Jays]

She is on a bicycle. That's a good thing. I similarly like the credit card "rewards points" advertisement where the bicycle follows the guy home.

[Ti Designs]

False advertising! I set up my Serotta on a trainer in my sun room and waited for a whole week - blondie never showed up!

[slowgoing]

There's a bicycle in the ad???

[CNY rider]

There's a bicycle in the ad???

Exactly.

For non-cycling geeks the bicycle doesn't exist. The eye-catching curves used to get your attention aren't the seatstays.........at least for most. :banana:

[whitecda]

But with that saddle angle...perhaps not.

Selle SMP (with the dropped nose). Looks weird from that angle.

[Bill Bove]

It coulda been a Huffy.

Is this why we are on the Serotta board, because we are so hard to please?

[Ahneida Ride]

The bar tape matches her jersey. That's all that counts.

Bar Wrap? some one mention bar wrap ?

[Fixed]

False advertising! I set up my Serotta on a trainer in my sun room and waited for a whole week - blondie never showed up!
bro you have to have the sign free serotta to right girl imho
cheers

[Ginger]

make it a sticky to sell some pocket levels.
and my new books.. toe down pedaling for women, the secret: buy your frame too big.


Yeah...I had a fitter watch me pedal and tell me I had a bad case of toedownitis and it had nothing to do with camels and all to do with too large of a bike frame. (Fortunately, they hadn't sold it to me...)