Andreu
07-13-2004, 02:41 AM
Article at a glance: from http://www.mckinseyquarterly.com/links/14024
*
Playing to win in the business of sports
These days, the business of sports is a buyer's dream. Consumers can pick and choose among them in an increasingly global market, while sports organizations duke it out for market share. Major sports, such as soccer and US football, are winning most of the prizes, but smaller sports with more modest commercial potential can improve their game by courting fans and marketing their assets shrewdly.
The take-away
Owners and sports organizations should constantly work to make their sports attractive to consumers, broadcasters, and sponsors by, for example, tweaking the rules of the game or changing a sports calendar. They should also hone their promotional skills and improve the way they sell TV rights.
My take-away for cycling
The situation with satellite TV, pay for view etc is going to get worse - more expensive and increasingly difficult to watch..more adverts, other marginalised sports like fight-to-the-death getting more coverage because its more exciting watching people beat each other to a pulp etc.
The situation with drugs in sport is going to get worse (more pressure on teams to compete at an increasingly higher level and do more ridiculous events (e.g. 24 hour roller-ball cycling).
A :beer:
*
Playing to win in the business of sports
These days, the business of sports is a buyer's dream. Consumers can pick and choose among them in an increasingly global market, while sports organizations duke it out for market share. Major sports, such as soccer and US football, are winning most of the prizes, but smaller sports with more modest commercial potential can improve their game by courting fans and marketing their assets shrewdly.
The take-away
Owners and sports organizations should constantly work to make their sports attractive to consumers, broadcasters, and sponsors by, for example, tweaking the rules of the game or changing a sports calendar. They should also hone their promotional skills and improve the way they sell TV rights.
My take-away for cycling
The situation with satellite TV, pay for view etc is going to get worse - more expensive and increasingly difficult to watch..more adverts, other marginalised sports like fight-to-the-death getting more coverage because its more exciting watching people beat each other to a pulp etc.
The situation with drugs in sport is going to get worse (more pressure on teams to compete at an increasingly higher level and do more ridiculous events (e.g. 24 hour roller-ball cycling).
A :beer: