OT, Need Help With Company Name.

[rockdude]

I am putting together a company that will manufacture and sale a recreational sports product. No, its not bike related and I don’t want to disclose the industry quite yet.

Anyway, the company’s marketing message is a small boutique company whose products are known for handcraftsmanship, quality and design. The marketing concept is like several boutique bike manufactures we talk about frequently on this forum.

I would like to use a last name but not mine because I don’t want the company to be tied to close to my name. I would like to sale the company some day and the uses of my name may hinder that sale.

We have been using Wellington as the company name but we found out that a very small company in a related field is already using it. So we need a sophisticated name that when people hear it they think of; Quality, Craftsmanship, and Design.

Any suggestions?

[Richard]

Taiwanago?

[Grant McLean]

Qualcraft Designs Inc ?

QCD sports?


g

[sevencyclist]

Serotta

[Ozz]

Acme, Inc.

[Frankp]

Let's see...a name that is sports oriented and when people hear it they think of the best ...why not name it after one of the greatest athletes of the 20th century?!...Butkis! :banana:

[fstrthnu]

what is a "bouquet" company?

Justin

[bcm119]

what is a "bouquet" company?

Justin
Flower company or maybe something to do with wine?

[72gmc]

Enron, Worldcom and J. Peterman are all out. Using someone else's last name is kind of odd and may invite litigation, no? How about words that imply well-made? Straight, Plumb, Balanced, Honed, that sort of thing.

Acme, Inc. is my favorite. Warranty not valid when used by coyotes.

[atmo]

So we need a sophisticated name that when people hear it they think of; Quality, Craftsmanship, and Design.

Any suggestions?
annvil atmo.

[SoCalSteve]

what is a "bouquet" company?

Justin

I believe the word he was looking for is "boutique".

And, without knowing the actual product, it would be hard to help (at least for me).

Steve

[Ginger]

Oh geez, I was watching this itching to make that correction...
boutique

but I probably spelled it incorrectly.


Wellington....mmmm beef wellington...
Yeah. Change that.

The thing is about using a last name is that it has no connection to the product line (unless you make the connection So-and-so Gear or some such). When you say Serotta or Sachs you relate it to a quality boutique bike product because of the years behind the "brand." You can do research, and the articles you'll find on those builders talk about quality. They didn't get to be that way overnight just because their name sounded like quality...if you get my drift?

Now...a name I particularly like, that links a last name to a product and sounds like quality: Kirk Frameworks

See how that works?


Pick a name that describes what the product line is without being too constrictive, plenty of room to grow or change. Pick a product "gear" name that is friendly but not too casual...

[swoop]

boutique?

oops.. late to the party. i was typing out the entire eddie murphy c.i.l.l. my landlord poem (an hommage to malpropisms)... and it took too long.
name it after your favotire porn character.. just know 'ben serotta' is taken.

[old_school]

annvil atmo.

Built to hammer on ... one of my all time favorite slogans.

[sg8357]

National Anvil,

that way you can make the stuff in Burma.

Scott G.
National Anvil Association,
Dedicated to the lore and history of the American Anvil.

[gdw]

L.L. Bean? :banana:

[obtuse]

the sportive cock.

obtuse

[Tom]

Who doesn't like pudding?

[rwsaunders]

www.envirosell.com

[gdw]

Go with a name which is classy but people associate with Colorado. Like Packer, Chivington, or Churchill.

[stevep]

aaaa sports shiit


you will be listed first in the yellow pages.

[rdparadise]

How bout Sterling, or Tiffany, or Diamond or Windsor or Rockefeller or Biltmore....?

Bob

[Ozz]

Go with a name which is classy but people associate with Colorado. Like Packer, Chivington, or Churchill.
Sorry about the Acme joke...couldn't resist. ;)

More seriously,

Front Range, Inc

Peak Products

go with the mountains.....good luck

[Archibald]

Built to hammer on ... one of my all time favorite slogans.
A good anvil does not fear the hammer!

:banana:

[Archibald]

I think Ginger is right. A name that always sounded like quality to me was "Holland & Holland" but I don't know if it's because I grew up with that name being revered or because it just sounds cool. Don't know how you'd select a name and have it mean quality right off the bat without ripping off someone elses rep. Why not just use something original. "Serious" or plays on its spelling (Cirrius, Sirius) is a good name used in association with another word, "Serious Cycles." Cool.

I always liked "The Barking Spider" myself. It'd be a great bike shop name.

:banana:

[rockdude]

Wow, I leave the computer for a few and bam tons of replys. Thanks for all the replys, I LOVE THIS FORUM....Ok, let me write this a few times so I get it right next time. boutique, boutique, boutique.

A name of a company can drive a lot of business to it. About 8 years ago, I started a company call The Real Estate Depot. As soons as we started to run ads people would call and say they knew us or had used us in the past.
Before The Real Estate Depot, I had a company where I took two well known business names in our community and combined their names together to make my new company name. Put the name in the phonebook and instant business.

rdparadise, I like the direction you are going. Great names.

[texbike]

How about SportsKraft, SportsCraft, Spertzcrapz, or something along those lines?

Texbike

[old_school]

A good anvil does not fear the hammer!

Let's get hammered!

[JohnS]

Whatever you decide, get someone else to do your writing for you. Your spelling is terrible.

[rockdude]

Whatever you decide, get someone else to do your writing for you. Your spelling is terrible.

That is why I have always had a secretary, or maybe it is worse because I have a secretary. Anyway spelling is not my strong point. Point taken.

[gdw]

Combine two names....Colorado based company......Elway Sakic?

[A.L.Breguet]

"Peerless" (seriously)

Or Vandalay Industries. Or the Stinson Group.(not seriously)

[fstrthnu]

Tulip. The finest flower imho.

Justin

[rockdude]

Vandalay, I like it..

[fstrthnu]

Steeple.

Justin

[Birddog]

Since the previous name had a Brit feel.......
How about Oxford, Cambridge, Hammersmith, Sheffield, York, Windsor
Some others.....Promontory, Bowlder, Webster, Roget, Harcourt. Sure would help to know more though.

Birddog

[Serpico]

.
fact: this is how Frank Zappa named his children! he did a 'poll the audience' on the serotta forum
.

[catulle]

Filson...?

[mosca]

sorry, guess it's taken...

http://kramerica.tv/

[profkrispy]

Quality, Craftsmanship, and Design.

Any suggestions?


How about QCD.

[Ginger]

Or Vandalay Industries.

Latex. Hilarious....


I was watching that episode while I was on the trainer last night. You know...I never watched Seinfeld when it was on...

[xlbs]

older British marketing publications around the turn of the 19th century have some wonderful company names...

If you can get a copy of Archibald Sharp's "Bicycles and Tricycles" treatise (written in 1898--yes that's the right date) you'll find some truly clever company names.

You could look in a thesaurus around concepts like height (Zenith, Acme, Apogee, Peak, Summit)

or excellence (fine, great, brilliant, superb, excel, fabulous, )

sometimes technical-sounding words can work well too when combined with "products" and processes

Qualtech Fabrications

Fabrical Products

Greek words are useful for coinage too...but, don't use a "K" combination like Karpets, or Kars etc...those are very dated concepts.

have fun.

[Ginger]

Roget & Harcourt

Throw an accent mark it the Roget and people will think it's from the old country...

Or you can pick word from the gear that you're building...say you're creating custom climbing gear:
Belay

Ha!
Ok, combine that with your stripper names (tiffany, diamond):
Tiffany Belay

Hey...do we win anything if we come up with the name? I'm not winning the Peg tonight...so hey...girl's gotta try. :)

[Louis]

Kensington

From Wikipedia:

Kensington is a district of West London within the Royal Borough of Kensington and Chelsea, located 2.8 miles (4.5km) west of Charing Cross. An affluent and densely-populated area, its commercial heart is Kensington High Street and it contains the well-known museum district of South Kensington.

Kensington is bordered by Notting Hill to the north, Brompton and Knightsbridge to the east, Chelsea to the south and Shepherd's Bush, Hammersmith and Earl's Court to the west.

Its name came from Anglo-Saxon Cēnsiginga tūn = "The village or enclosure of Keen-Victory's people".

[avalonracing]

SuperGlobalMegaHyperLink

Oh sorry; that is the best name for a dot com

[rockdude]

We are now hitting the nail on the head.. I am hearing company names that says, sophistication, distinction, quality and old world family pride. It makes me feel like some wise old craftsman is in the back of the company making handcrafted products.

Thanks for all the suggestions..

[rdparadise]

How bout Windsor & Newport, or Kensington & Singer, or Sheffield & Windsor, or Stancroft, Wellington & Windsor, Biltmor & Stanhope, Croft & Billingsley, Sterling & Silver, .....

Bob :banana: :argue:

[rdparadise]

I forgot one, Batman & Robin! :butt:

[djg]

Proper names?

Louis, Louis

Inc.

cuz, like, it's got that air of french royalty to it

[manet]

anneville atmo.

.

[Ginger]

We are now hitting the nail on the head.. I am hearing company names that says, sophistication, distinction, quality and old world family pride. It makes me feel like some wise old craftsman is in the back of the company making handcrafted products.

Thanks for all the suggestions..

I guess as long as you live up to the reputation that's cool...better come back to the forum with your company name and product to make up a good back story. No "historic sounding" name is going to get me to buy something on the merits of a name...I always look at the company history...but then...I'm probably not your target market.

Good luck!

[Archibald]

Somehow I mis-posted here. But, as along as I'm at it, I'd like to say that for the first time in my long history, I'm starting to prefer Ginger over Mary Ann.

[catulle]

.

.

[JF636]

Whatever name you choose, a twist on the spelling always stands out. I always like the German "werks" instead of the normal "works". It has an almost craftsmanship-like aura to it.

More to the point...is how women use different spellings to a plain and common name. It looks better than being just plain "Jayne"...

[BURCH]

Windsor

Steeple

Chester

Lexington

Swift

Nothing like using the two t's though:

Beretta
Serotta

[Ginger]

Somehow I mis-posted here. But, as along as I'm at it, I'd like to say that for the first time in my long history, I'm starting to prefer Ginger over Mary Ann.

Archibald...
It's a phase baby, you'll get over it.
Mary Ann



"Yes, I'll take a comment from the writer in the back row."

Why in the world would you intentionally misspell a name?
A whole generation of moms have proven that they can turn a word from edgy to unfortunate to downright stupid. (Or, turn their children into card carrying subaru drivers...not that there's anything wrong with that...) Madixsyn, Latryna (say that one out loud) Jyll...Really? You named your kid Jill but you don't want to seem old fashioned? Sorry...you still named your kid Jill. (I have friends named Jill...they let me pick on them)

And watch co-opting words that are not from your own native language. You don't know what innuendo they might carry to native speakers (they could be slang for things you don't want to be related to your product) and you might wind up creating a very unfortunate name for the company.

Honesty *is* the best policy.

Just say'n.

[JF636]

"Yes, I'll take a comment from the writer in the back row."

Why in the world would you intentionally misspell a name?
A whole generation of moms have proven that they can turn a word from edgy to unfortunate to downright stupid. (Or, turn their children into card carrying subaru drivers...not that there's anything wrong with that...) Madixsyn, Latryna (say that one out loud) Jyll...Really? You named your kid Jill but you don't want to seem old fashioned? Sorry...you still named your kid Jill. (I have friends named Jill...they let me pick on them)


Honesty *is* the best policy.

Just say'n.

Yes, I was being a little sarcastic with that one. It seems that all the proud mothers want their little girls to stand out in a crowd. I seem notice it more on Real Estate signs and in the Fashion related fields, and maybe the whole intention is to appear more groomed and prominent. :confused:

That mentality and perception still goes a long way in advertising to the mass public. I wonder if people would feel better if the were shopping at Target (pronounced Tarjaaay ..with a French twist) rather than the plain "Target". :rolleyes:

[catulle]

Yes, I was being a little sarcastic with that one. It seems that all the proud mothers want their little girls to stand out in a crowd.

All proud fathers too, which is why I made my daughter read Das Kapital.

[michael white]

nothing bespeaks an appealingly humble tradition and pride like the little appellation "& sons."

[A.L.Breguet]

Spacely Sprockets

[Ginger]

All proud fathers too, which is why I made my daughter read Das Kapital.
Yes, well, that would be more proactive and take actual work. Silly you!

[Ozz]

Spacely Sprockets
That would be "Spacely Space Sprockets"....vs...."Cogswell Cosmic Cogs"

luved that show :p


Madixsyn, Latryna (say that one out loud) Jyll...

stripper names....sorry.

[Ginger]

stripper names....sorry.

No...real names from real people. People I go to class with, kids I know. Far from strippers. Maybe their mom was just pissed at them for the whole 9 months + labor thing...no clue.

[obtuse]

lachlan and son.

that's the name of your company.

obtuse