View Full Version : "Is your SUV doping" - VW ad

02-04-2007, 12:29 AM
A VW ad states:

"The off-road racing world is investigating claims that the VW Touareg is employing potentially illegal engineering. The charts on this page can help you determine if your SUV is 'doping.' If it is not a Touareg, chances are it is just average and you have no need to worry. The Touareg has tested positive for each of these and is suspected of using Off-Road German Technology, more commonly known on the street as OGT."

A sad reflection of the times. I saw it on page 59 of the Dec. 25 & Jan 1 New Yorker magazine.

02-04-2007, 04:11 AM
I wonder if it is a world wide ad campaign, or specific to some countries.
There is a definite mindset in the U.S. that would be resonsive to such an ad.

02-04-2007, 04:29 AM
VW sales haven't been great lately. the ads have gotten noticed and VW's awareness is up. sales aren't. this ad seems symptomatic of that trend.

02-04-2007, 07:47 AM
Are people going to race their Touraregs off-road?

Besides, the brain chemical that induces "road rage" trumps any artificial performance enhancement chemicals or illegal engineering on VW's part.