Rossignol sells TIME brand to French e-bike startup

[Keith A]

Not sure if this has already been posted. Another French bike company being sold...
https://www.bicycleretailer.com/international/2020/06/05/report-rossignol-sells-time-brand-french-e-bike-startup#.Xv54jG1KhaQ

[Blue Jays]

Wow, it is always so tough to keep track of the endless mergers, acquisitions, and sales in modern business.
It really is a challenge to remain aware of parent companies, subsidiaries, and partnerships. Interesting post.

[peanutgallery]

try finding an ATAC cleat right about now

this has been brewing for a while, Rossi has done little with it

[Dino Suegiù]

When Colnago is sold (and to a non-Italian company even), there really is no cow that is sacred anymore.

Time seemed to be struggling for awhile, so this doesn't come as surprise news. Too bad, though.

[jtakeda]

try finding an ATAC cleat right about now

this has been brewing for a while, Rossi has done little with it

I have a mountain I’ve been hoarding and now I fear the worst