Has advertising in cycling worked on you?

[Veloo]

What non cycling product or service have you purchased as a result of seeing it on a kit or a banner in a race?

I believe my first cycling influenced purchase was a Tag Heuer watch after seeing the 7-Eleven team wearing them and the logo on the jersey.

More recently, Mapei tile grout.

Probably some others too that I can't recall.

Never bought any Ryobi tools though.

[joosttx]

What non cycling product or service have you purchased as a result of seeing it on a kit or a banner in a race?

I believe my first cycling influenced purchase was a Tag Heuer watch after seeing the 7-Eleven team wearing them and the logo on the jersey.

More recently, Mapei tile grout.

Probably some others too that I can't recall.

Never bought any Ryobi tools though.

I bought a Tibco license bc the product was awesome and they sponsored a cycling team

[josephr]

Jelly Belly! :banana:

[steelbikerider]

I was looking at laminate floors. When I couldn't decide between the final 2, I chose the Quickstep.

[BRad704]

I'm a pretty avId user of the USPS...


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[fiamme red]

I sent all my letters via USPS during the Lance Armstrong years, and I still do.

[Elefantino]

As stated in another thread, I use Alpecin.

[Vientomas]

Nada.

[Idris Icabod]

I am definitely influenced. I bought Colavita olive oil after making a conscious decision on the brand based solely on the fact that they sponsored a cycling team.

I do draw the line though and couldn't buy bedazzled Rock & Republic jeans.

[dancinkozmo]

been hooked on molteni salami and brooklyn chewing gum for many years

[heartattackride]

Needed some grout for bathroom reno, happy to see Mapei was a choice.

[Blue Jays]

Campagnolo advertising successfully worked on me starting decades ago.

[XXtwindad]

I wanted to be this guy. So I bought some Cafe Du Cycliste jerseys. Still can't grow a beard like that, though ...

[berserk87]

I have a 1x with hydraulic disc brakes on my road rig.

Just kidding...

[Black Dog]

Colavita, Bissel, Mapie, and Jelly Belly come to mind as purchases that were made based on cycling sponsorship. Of course 7-Eleven.

[GonaSovereign]

I regularly use Mapei building products, including some floor grout not long ago. Installed a Daikin air conditioner two weeks ago.

[sw3759]

I still like my Festina watch..they seemed to have lost popularity after 1998 :rolleyes:

[enr1co]

Patronized Carre Four, Lidl, Casino markets, Castorama, filled up at Total gas and did a ATM withdrawl from Credit Lyonnais when in France :)

[Gummee]

I still like my Festina watch..they seemed to have lost popularity after 1998 :rolleyes:

I have a Ti Chronograph I bought from one of the Carney bros.

...except I don't wear a watch since I started carrying a cell phone...

Go figure

M

[SeanScott]

Advertising in cycling has not but the Paceline Marketplace sure has made me buy a lot of stuff!

[Mark McM]

I've probably been influenced by advertising in cycling for cycling products. But probably not for non-cycling products. Of course, since cycling at the top level is a Euro-centric sport most of the advertising is Euro-centric as well, so many of the products and services advertised may not be as available in the US.

[FlashUNC]

Didn't save Radioshack tho.

[onsight512]

This thread is educational. I am now aware of what some of these companies make.

[Burnette]

I thought about something similar to this the other day.

An insurance company, GEICO, has made many a commercial that I have enjoyed but I have never been to their web site and probably never will. Even though they have spent millions and I have liked the commercials.

No banner in a bicycle race has ever gotten me to inquire or buy their product.

IMO the cycling market is so super saturated, be it bicycles, kit or gear that it's hard for anything to stand out. And if it does stand out, searching the internet for it against it's competition, it still may not be bought by me because something seemed better and/or was cheaper. We are living in a world of over abundant choices, a slick ad doesn't get good mileage. And just a banner alone is hollow in our connected age.

[Veloo]

I think it was a 1987 edition of Winning Magazine that listed Tour teams and their sponsors. That was great but also disappointing that cool sounding names like "Systeme U" was just a supermarket.

Before the internet all these logos on jerseys, shorts, caps and banners were a bit of a mystery.

This thread is educational. I am now aware of what some of these companies make.

[kramnnim]

Voted for Trump because Tour de Trump :banana:

[echelon_john]

Drank a lot of Coors Lite at one time...

[Ozz]

Liberty Seguros anyone? (Liberty Mutual)

[veggieburger]

https://www.metrow.co.uk/dbImage.aspx?filename=250x250FarmFrites.jpg&contentid=68426

[donevwil]

When my mom needed hearing aids the first I had her check out were from Phonak because of all the awesome Tyler and Floyd history. She did end up buying them, not because of the awesome cycling team, however.

[Elefantino]

We also bought a Bissell vacuum cleaner.

It sucks.

[echelon_john]

You know the difference between a snowboard and a vacuum? With a snowboard, the dirtbag goes on top.

We also bought a Bissell vacuum cleaner.

It sucks.

[Charles M]

LMAO,

Dear cyclists, please accurately self diagnose yourselves.

[jtbadge]

I just bought one of those goofy tie-dye EF tech shirts from Rapha. Guess I'm just another gullible instagram hipster millennial that you guys keep complaining about.

(it was on sale)

Non-cycling stuff, I guess USPS but they're the best option anyway.

Honestly, I'm kind of surprised to hear what some of these sponsoring brands even sell. Like when I found out Saeco sold espresso machines. I had no idea what Mapei was until this thread.

[enr1co]

What non cycling product or service have you purchased as a result of seeing it on a kit or a banner in a race?

I believe my first cycling influenced purchase was a Tag Heuer watch after seeing the 7-Eleven team wearing them and the logo on the jersey.



I also bought the red and green tag heuer because of the 7-11 influence but also because they were kinda cool looking and fairly unique at that time.

[cash05458]

I worked for the Uniballer's company for 12 years or so delivering amazon packages and letters from your grandma in alaska...don't think that counts tho...

[gdw]

Not anymore. I'm not in the weightweeenie or n+1crowd and only use parts that friends
I trust have proven to be reliable and long lasting.

[MattTuck]

For my blood vector doping program, I use only Amgen products.

[82Picchio]

Hell yeah, when we remodeled the bathrooms in our Oakland house in 2001, we used Mapei tile. Well, the contractor used it and I was surprised to see Mapei on the boxes of tile... :-)

[Steve in SLO]

I wanted to buy something from Vanderkitten, but it never worked out.

[makoti]

You know the difference between a snowboard and a vacuum? With a snowboard, the dirtbag goes on top.

Similar to a Porsche & a porcupine...except with pricks

[foggypeake]

Since Pavel Tonkov won the Giro ('96), we've only bought Panaria tile.

[TheseGoTo11]

needed some grout for bathroom reno, happy to see mapei was a choice.

+1!

[mosca]

Cinzano vermouth for me, whenever possible:banana:

[ntb1001]

The very first bottle of wine I bought was Cinzano.
Also 7-11 was a big one....believe it or not my 14 year old daughter says it’s her favourite number...she even wears a vintage 7-11 hat under her helmet when we ride.




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[mosca]

Those “7-eleven” graphics are all-time classics imo. Not sure if they sold any more Big-Gulps, but iconic nonetheless.

[grateful]

Porsche, Alfa Romeo

[Veloo]

Realized one more while grocery shopping:
Gerolsteiner water

Just the one time tho.

[biker72]

Coors beer and 7-11. Still like Coors but in Texas it's Shiner Bock.

I'm much more likely to purchase cycling products that are endorsed by members of this forum.

[DeBike]

Not so much anymore. I do not have tv reception, almost never listen to a radio, and have ad blocker apps. The only flyers I ever look at are local grocery store weekly's. Though I am not in buying mode, I still look at bikes and bike stuff here, Ebay and local craigslist. Actually have never made a c'list purchase.

[Baron Blubba]

I bought Colavita oil when they sponsored the Jamis continental pro team. At the time I sold Jamis and rode a Jamis bike, so I thought it was cute to use 'their' oil.

An acquaintance rode for The Peanut Butter Co's team. It helps that they make some of the best PB I've ever tasted (and I'm a peanut butter fiend), but staring at the back of her jersey mile after mile didn't bias my purchasing decisions against them either.

I love the words 'Jelly Belly' plastered across the front of a bunch of 135 pound beanpole bellyless cyclists, but I don't eat them. BUT I did sell a TON of them at a toy store I used to manage! BUT I don't think my customer's purchasing decisions were affected by the fact that JB sponsors a cycling team.

To be honest, most of the time I have no idea what service or products the sponsors actually provide. They seem to be mostly based in Europe (and I'm in the USA), or perhaps just outside of the scope of my narrow lifestyle.

[AngryScientist]

Who can walk through the flooring aisle at Home Depot and not want to buy this stuff and think of Colnagos???

https://cdn11.bigcommerce.com/s-sryqni/images/stencil/1280x1280/products/14751/32487/mapei-ultraflex-1-standard-tile-mortar-with-polymer-50-lb-white__69881.1628842288.jpg?c=2

[Tickdoc]

Who can walk through the flooring aisle at Home Depot and not want to buy this stuff and think of Colnagos???

https://cdn11.bigcommerce.com/s-sryqni/images/stencil/1280x1280/products/14751/32487/mapei-ultraflex-1-standard-tile-mortar-with-polymer-50-lb-white__69881.1628842288.jpg?c=2

Ha! we're doing a bathroom remodel now and when they delivered the floor cement it was this and I almost posted a picture of it.

[rain dogs]

I dunno if advertising had much to do with it, in some cases yes, but in many cases just normal life here:


We bank with Caja Rural.
We buy milk from CLAS (Central Lechera Asturiana) all the time.
Sometimes we buy said milk at Lidl
I used to own a Saeco espresso machine.
I have had Segafredo coffee before (not great).
I've owned a number of Cannondale's.
I've used Soudal siliicon's/adhesives during reno's
We had a Teka stovetop before our reno's.


I'm sure there are many many more. When I think of em I'll add to the list.

[Tim Porter]

We rented cars from Europcar a bunch of times when they still sponsored a team, mostly in Italy.

[iwishiwasriding]

This thread is educational. I am now aware of what some of these companies make.

Same here: never knew what many of these companies made/sold until now.

[tv_vt]

Without having read all the way through this thread to see if anyone else has said this, but for me the best advertising for bike stuff is by far what all of you say on this Forum and on VSalon. That is what gets me started typically.

I do recall once seeing some interesting handlebar tape on a Team Sky bike and hunting it down. Was some diamond patterned Pinarello Most tape. So yeah, I guess the bike racing websites, mainly Cycling News and Inner Ring, occasionally have some influence on purchases. But those aren't ads either. So actual bike advertising? No, hasn't influenced me too much.

[Waldo62]

Has advertising worked on me? Not as well as write-ups on the forums. I hate this place...:help::help:

[middec11]

If I ever win the lottery the first thing I do is throw down a deposit on an ineos grenadier, steel wheels and 3 lockers.

[harryschwartzma]

Macaw tires for life

[CAAD]

Sigafredo cafe in a South American airport got me while on vacation a few years ago. Took extra sugar packets to leave in the breakroom, worked part time at a Trek store.

[pdonk]

Bought a hans grohe faucet - finish was utter crap and needed to be warrantied in less than 6 months of normal use.

[lavi]

Mr. Clean is all the advertising I (and my wallet) can handle. :banana: