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View Full Version : Intersectionality that makes no sense


kevinvc
03-12-2017, 01:21 PM
Well, I guess if you're willing to sell your name to anything, you'll eventually wind up on everything. I'm not sure who the targeted consumer is though:

Official Kiss licensed bike frames and wheels (https://sciacallobikes.com/).

Burnette
03-12-2017, 06:14 PM
Went to the site. I want all of it.

Tony
03-12-2017, 06:28 PM
"Rock your next triathlon":)

schwa86
03-12-2017, 06:31 PM
Are you saying that the first thing that comes to mind when cycling is NOT Detroit Rock City?

William
03-12-2017, 06:35 PM
Done! :D





William

Bruce K
03-12-2017, 06:47 PM
Love him or hate him, Gene Simmons is the ultimate entrepreneur when it comes to his brand.

BK

ultraman6970
03-12-2017, 07:10 PM
I was going to say the same thing. Is he the owner of the brand? associate or something?

Love him or hate him, Gene Simmons is the ultimate entrepreneur when it comes to his brand.

BK

Burnette
03-12-2017, 10:19 PM
This, on my wall:
http://www.londonmusichall.co.uk/wp-content/uploads/2017/03/KISS-Tri-Spoke.jpg

jtakeda
03-12-2017, 10:27 PM
mr. Speed ----> target audience

Bruce K
03-13-2017, 03:39 AM
Gene had the forsight (brilliance?) to trademark the name, the make-up, basically everything that was/is KISS.

That led to some pretty heavy duty acrimony from band members when they realized that Gene owned everything and they could use nothing related to KISS beyond what Gene allowed them.

On the flip side, it has made Gene quite wealthy as he is a vehement defender of his brand and a very savvy business man. If you look up KISS merchandise over the years, the brand has been on virtually every kind of produce from lunch boxes to caskets to ?????.

Gene had a marketing firm for a while that was responsible for the "I am Indy" campaign that was used by Indycar for a couple of years.

BK

Bob Ross
03-13-2017, 01:58 PM
If you look up KISS merchandise over the years, the brand has been on virtually every kind of produce from lunch boxes to caskets to ?????

PEZ dispensers