View Full Version : Ben Serotta wielding the torch again?
William
01-18-2017, 04:05 PM
Yup, it is...
William
RedRider
01-18-2017, 04:37 PM
Yes. Ben Serotta is building frames. A Modo Mio is a fillet brazed (by Ben)frame using new Colorado tubing from Columbus. It will be a limited edition, signed and numbered frame with a carbon fork. Sold as a complete bicycle and exclusively through Savile Road. We have the first one at the shop and we are building it for a Bicycling magazine photo shoot. There will be a disc brake version. Please call the shop if you would like more details.
Tony Edwards
01-18-2017, 05:20 PM
Looks great! I honestly don't know of Ben's history as a torch-wielder but IMO he is one of the finest designers of bikes in modern history.
Hilltopperny
01-18-2017, 06:08 PM
Bens fillet brazing is top notch. I picked up a Ben and Marcy built tandem off of Craigslist this summer and the craftsmenship is top notch! Very cool to hear that he is building again:beer:
pdmtong
01-18-2017, 06:11 PM
Savile, congrats. Looking good.
Clean aesthetic. 44HT. Discs.
If he embraced these elements towards the end there might have been no end.
Whatever happened with he and Frank Wadelton's little rendezvous a few months back? Is this one and the same?
RedRider
01-18-2017, 08:52 PM
Whatever happened with he and Frank Wadelton's little rendezvous a few months back? Is this one and the same?
Yes, Ben will be brazing these frames at Frank's workshop. There will also be a TIG version of the frame that Frank will produce. The paint job by Vicious Cycles is one of the best I have ever seen...
It's been a very exciting project. There will be a formal press release/announcement from the Serotta Design Studio.
Call us at Savile Road for more info. 518-439-4766
MattTuck
01-18-2017, 09:56 PM
Those Italians always make the most beautiful bicycles.
93legendti
01-18-2017, 10:02 PM
Any word on pricing?
markoprotic
01-18-2017, 10:15 PM
Yes. Ben Serotta is building frames. A Modo Mio is a fillet brazed (by Ben)frame using new Colorado tubing from Columbus. It will be a limited edition, signed and numbered frame with a carbon fork. Sold as a complete bicycle and exclusively through Savile Road. We have the first one at the shop and we are building it for a Bicycling magazine photo shoot. There will be a disc brake version. Please call the shop if you would like more details.
It's nice to see him back, these are good news. Is that my buddy Gary on a phone in the corner, looks like it is. Made in USA.
oldpotatoe
01-19-2017, 06:11 AM
Yes. Ben Serotta is building frames. A Modo Mio is a fillet brazed (by Ben)frame using new Colorado tubing from Columbus. It will be a limited edition, signed and numbered frame with a carbon fork. Sold as a complete bicycle and exclusively through Savile Road. We have the first one at the shop and we are building it for a Bicycling magazine photo shoot. There will be a disc brake version. Please call the shop if you would like more details.
Threaded BB? Thumb's up(if it is).
Group?
William
01-19-2017, 07:17 AM
Great to see him wielding the torch again!
William
Ben just posted this on his Facebook page.
https://uploads.tapatalk-cdn.com/20170122/fe0778bdf31f79d61f64b086eecbb663.jpg
JasonF
01-22-2017, 01:39 PM
Is there a reason he's not building under his own name? Are the trademarks owned by Divine Cycling or whoever bought the assets?
RedRider
01-22-2017, 01:50 PM
Before the speculation goes wild... Serotta Design Studio is Ben's business. There are a few projects in development. The first is this steel frame being built in Frank Wadelton's workshop. Other projects using different materials could be built elsewhere. This is a new venture not a reboot.
AllanVarcoe
01-22-2017, 02:17 PM
Congrats Ben! Glad to see his name on new frames again!:hello:
rwsaunders
01-22-2017, 03:42 PM
Translates from Italian to My Way...
fiamme red
01-22-2017, 06:23 PM
He still has the same penchant for names that sound French and Italian: Meivici, Ottrott, Hors Categorie, Nove, Coucours, Fierte, etc.
greengage
01-22-2017, 06:39 PM
Ben just posted this on his Facebook page.
https://uploads.tapatalk-cdn.com/20170122/fe0778bdf31f79d61f64b086eecbb663.jpg
Whoa. I like.
Sent from my iPhone using Tapatalk
stephenmarklay
01-22-2017, 06:43 PM
That certainly looks great.
dave thompson
01-22-2017, 07:00 PM
Today is Ben Serotta's birthday!
chasing120
01-23-2017, 06:14 AM
If I have to ask I can't afford it.
Still want.
AllanVarcoe
01-23-2017, 11:34 AM
If I have to ask I can't afford it.
Still want.
Haha! For real!
Elefantino
01-23-2017, 11:42 AM
This is great news!
:banana::banana::banana:
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