Mathieu van der Poel Loves Cyclocross So Much Shimano Made A Video About It

[apple]

http://www.cxhairs.com/2016/01/22/mathieu-van-der-poel-loves-cyclocross-so-much-shimano-made-a-video-about-it/

[Lovetoclimb]

HA I was wondering if anyone else caught this yet. Shimano getting out ahead of the impending Sven CX movie perhaps ....

So inspirational with that music right?

[livingminimal]

Shimano is probably tired of the well-produced Jeremy powers related videos on SRAM overload here in the US.