Reroute! Road Holland takes on a new brand identity.

[gmonster]

If you haven't checked out Road Holland's cycling apparel website lately, you are in for a real surprise. #Reroute

www.RoadHolland.com (http://roadholland.com)

http://cdn.shopify.com/s/files/1/0226/2761/files/12513601_530454553795168_7935033735578403782_o_lar ge.jpg?393952908553349168

[Kirk007]

That's a very subtle rebranding. I'm not seeing much different lookin the apparel

[velotrack]

Not sure if new brand identity, more of a refresh it seems on the exterior design of their website. Looks good.

[sandyrs]

What is surprising about this?

[livingminimal]

? Whats the difference?

[sandyrs]

? Whats the difference?

I think we may have just inadvertently submitted initial reviews of the "branding" agency's work.

http://roadholland.com/blogs/news/83706564-road-holland-cycling-apparel-announces-new-brand-identity-and-website

I'm admittedly not Road Holland's demographic but I don't see any change in the brand identity.

[gmonster]

More of the explanation of the re-branding was included on their blog with an idea of what more is to come, including "a slew of new products beginning in April."

http://roadholland.com/blogs/news/83706564-road-holland-cycling-apparel-announces-new-brand-identity-and-website

[livingminimal]

I think we may have just inadvertently submitted initial reviews of the "branding" agency's work.

http://roadholland.com/blogs/news/83706564-road-holland-cycling-apparel-announces-new-brand-identity-and-website

I'm admittedly not Road Holland's demographic but I don't see any change in the "brand identity" (those two words make me cringe).

Yeah...I don't know if I am the demographic. I've had a couple of pieces (with mixed results resulting in warranty returns) and recently sold it all off cheap here...

I like simple unbranded stuff, I am a big Rapha fan, but this stuff never grabbed me. The product was just ok really, I felt weird wearing it though. Almost as if the stereotypes you hear about "weekend warrior" cyclists were kind of part of the package. All the marketing was bright and sunny and smiley and jesus, they were using ····ing golf in their early ads...golf...seriously. Didn't meant to turn this into a bash session...but the post here felt like a pretty blatant promotional thing anyway.

[sandyrs]

More of the explanation of the re-branding was included on their blog with an idea of what more is to come, including "a slew of new products beginning in April."

http://roadholland.com/blogs/news/83706564-road-holland-cycling-apparel-announces-new-brand-identity-and-website

I don't understand what the point of this rebrand is if there won't be any substantive changes to their product line for months.

[saab2000]

I hope they aren't killing the Hilversum. I like mine. The zipper isn't great though.......

I'm not seeing a full zip summer jersey other than the Hilversum.

[Jnnybrns]

The sizing was definitely an issue in my first outing but as they refined it I alwasy enjoyed their products. They did a wool jersey made out of a Mill in NC that I really enjoyed and ended up purchasing as a gift for a family member also. Not sure why they didn't push harder on that.

I'm looking forward to seeing what they come up with on the product side. As far as a website it's pretty easy to install a new wordpress template:banana:In short lets see the new products!