Peloton - Perhaps the stupidest name for an exercise bike company

[MattTuck]

Ok, I get it, you stream your spin workout and do it with other people. So, it's like Zwift, sort of, I guess. But Peloton? c'mon man.

http://www.xconomy.com/new-york/2015/12/23/peloton-streams-its-exercise-cycling-classes-to-smartphones/?utm_source=navigation-big&utm_medium=link&utm_campaign=navigation

[Mark McM]

Ok, I get it, you stream your spin workout and do it with other people. So, it's like Zwift, sort of, I guess. But Peloton? c'mon man.

Is it any worse than the name "Paceline" for an internet discussion board?

[jlwdm]

The name does not seem to be hurting them as they are showing up everywhere.

Jeff

[CunegoFan]

How about naming a brand "Pro"? How lame is that?

[fiamme red]

Maybe it's a stupid name, but the business plan seems brilliant.

http://www.wired.com/2014/11/peloton/

"What people love about these classes is the content, the experience, not the bike itself," he says. "I thought: 'Wow, what if we made a bike that brought the experience home?'"

That's one reason why Foley says he thinks of Peloton as a content company first, a consumer products company second. The bike costs $1,995, which does make it quite the luxury good. Foley admits most of his customers are "affluent." But Peloton won't make a lot of money on the bikes, themselves. The real money-maker, he says, is the $39 a-month subscription fee users pay for access to all of Peloton's live and on-demand classes.

"It's a gorgeous business financially," he says. "We can have a million bikes in homes and all of those people pay $39 a month, so the cost of distributing content is almost nil." What's more, he says, because people have already bought into the Peloton system for a hefty $1,995, it makes the business less susceptible to churn.

[54ny77]

In that article was this, interestingly:

"Spinning is a trademark of Mad Dogg Athletics."

http://www.maddogg.com/

Do they have a trademark on "pedaling" too?

:rolleyes:

Maybe it's a stupid name, but the business plan seems brilliant.

http://www.wired.com/2014/11/peloton/

[jlwdm]

Was talking to a friend this evening and he mentioned he bought a Peloton bike for his fiancé.

Jeff

[purpurite]

I think I'm more offended that someone registered the trademark for "spinning."


:butt:

[MattTuck]

I think I'm more offended that someone registered the trademark for "spinning."


:butt:

Surprised it wasn't specialized.