How Much We're Fooled (Or Shouldn't Be) by The Market

[Peter P.]

I think Dave Moulton hit the nail on the head. (http://davesbikeblog.squarespace.com/blog/2015/12/8/selling-the-benefit.html)

What do you think?

[Tony]

There will always be some sort of marketing conspiracy for lots of products.

Its not wise for manufacturers to deliberately push a inferior product for short term gain and than loss business to the the many competitors in the long term.

[Ralph]

Good fair article. How else could you sell anything.....if you didn't explain the features, and sell the benefits? I learned a long time ago......you cannot expect all potential buyers to connect a products features to any benefit.....you have to explain that. IE sell it!

That's why sales people are so highly paid in many industries. it's not easy to be a successful salesman. And a sales person does not have to be a sleeze ball.

That's also why a good, honest, successful salesman will ask you a lot of questions up front. Making sure whatever he's selling is suitable for you.

The question of "suitability" cost a lot of folks their jobs during the time of my career in the financial services business.