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View Full Version : $20,000 for a Serotta?

fiamme red
05-28-2006, 10:04 PM
The NYT article regarding Serotta: "The company offers an entry-level customized model for about $3,500; its highest-end bike goes for $20,000."

The Meivici must be the $20,000 bike, but what is put on it to reach that amazing figure? ADA or Lightweight wheels, Record or Dura-Ace, SRM Pro... What else?
Fixed
05-28-2006, 10:08 PM
bro ..hand delivery ..
Kevan
05-28-2006, 10:11 PM
maybe someone ordered a "WAY" over the top Ottrott or other, that might might have included mother or pearl inlay or sumthin'? I dunno.
fiamme red
05-28-2006, 10:15 PM
maybe someone ordered a "WAY" over the top Ottrott or other, that might might have included mother or pearl inlay or sumthin'? I dunno.Even the gold-plated Giant bikes only cost half that: http://www.cyclingnews.com/tech/?id=2002/features/giant10k.
Ti Designs
05-28-2006, 10:49 PM
How many folks on this forum have more than $20,000 tied up in bikes and bike equipemnt and clothing?
Sandy
05-28-2006, 10:52 PM
How many folks on this forum have more than $20,000 tied up in bikes and bike equipemnt and clothing?

Lots.


Sandy

PS- I owe you a long overdue PM or email.
Lifelover
05-28-2006, 10:58 PM
The NYT article regarding Serotta: "The company offers an entry-level customized model for about $3,500; its highest-end bike goes for $20,000."

The Meivici must be the $20,000 bike, but what is put on it to reach that amazing figure? ADA or Lightweight wheels, Record or Dura-Ace, SRM Pro... What else?

For 20K it better include a happy ending!
Sandy
05-28-2006, 11:01 PM
For 20K it better include a happy ending!


...and lots of happiness along the way.


Sandy
Avispa
05-29-2006, 12:21 AM
Maybe the same person that painted Harrison Ford's bike a few years back did the 20K Serotta....

I heard a UCLA Art Prof charged LandSahrk (Ford) $8000.00 to paint his bike. What more extravagant can someone get, uh? And I mean both, the Prof and Ford. John was actually pretty disgusted by the whole thing, so he said....
Dr. Doofus
05-29-2006, 06:35 AM
meivici

record

ada

carbon post, bars, stem

20,000 easy

if you've earned the money, why not, if that's what you want. you don't even have to ride it. some people have ferraris for grocery store runs, you know.
Kevin
05-29-2006, 06:55 AM
How many folks on this forum have more than $20,000 tied up in bikes and bike equipemnt and clothing?

Guilty.

Kevin
catulle
05-29-2006, 06:59 AM
They call it positioning in marketing, iirc. When the average price of high-end cars is $100,000, and watches $50,000, and baby shoes $200, and ladies purses $1,500, etc., it is smart to assume a low volume high margin position. And the custom thing is part of the rationale for the strategy. It makes sense. There is an economic stratum out there that doesn't know what to do with the money. $50,000,000 for a painting is no longer a big deal. $20,000 for a bike is chicken feed.
mp!
05-29-2006, 07:05 AM
yo catulle

not exactly my babe hannah's via activa, is it?
atmo
05-29-2006, 07:09 AM
yo catulle

not exactly my babe hannah's via activa, is it?.
froze
05-29-2006, 07:15 AM
Serotta is now making cars?
mp!
05-29-2006, 07:16 AM
.

I'm the one with the white gloves and shoes, yo
catulle
05-29-2006, 07:27 AM
.


Oh, we're just sybilians living in a sybil world, atmo. Too sybil, maybe. The green revolution might turn the deck of cards.
atmo
05-29-2006, 07:33 AM
Oh, we're just sybilians living in a sybil world, atmo. Too sybil, maybe. The green revolution might turn the deck of cards..
Fixed
05-29-2006, 07:44 AM
bro serotta makes a very very good custom bike that cost a lot same thing they have always done . that's their nich for the rich ..i.m.h.o.
cheers
catulle
05-29-2006, 07:53 AM
.

That's the difference between cynic and Cynic. The ones relaxing will have to get their butts off their Lazy Boys the moment their water turns brown like Coca Cola. Development as it is known will succumb to the Cynics. Diogenes' lantern's shinning light will prevail, atmo. There's still hope for Sybil.
catulle
05-29-2006, 07:54 AM
bro serotta makes a very very good custom bike that cost a lot same thing they have always done . that's their nich for the rich ..i.m.h.o.
cheers

Lucid message from the messenger, atmo.
Argos
05-29-2006, 07:55 AM
It's at least as much as Simoni would have had to pay for a stage win, so it's sort of a bargain.... :rolleyes:
Avispa
05-29-2006, 11:08 AM
It's at least as much as Simoni would have had to pay for a stage win, so it's sort of a bargain....

Or how much Ferrari would charge for some EPO advice... I guess La Cosa Nostra is back!
davids
05-29-2006, 04:09 PM
The NYT article regarding Serotta: "The company offers an entry-level customized model for about $3,500; its highest-end bike goes for $20,000."

The Meivici must be the $20,000 bike, but what is put on it to reach that amazing figure? ADA or Lightweight wheels, Record or Dura-Ace, SRM Pro... What else?
http://forums.thepaceline.net/showpost.php?p=209124&postcount=1