Specialized is everywhere

[csm]

From Rally Poland this weekend in the WRC....




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[Tharmor]

I agree. I follow the life of Ken Block and recently the big s gave him a custom demo downhill bike I'm sure for reasons relating to his amount of Instagram followers. In a way it's brilliant advertising.

[velomonkey]

Their head of Advertising is the guy that basically made Rapha into what it is - his name - I kid you not - Slate Olsen

It's Don Draper or Jack Dorsey.

Anyway, that guy is at Specialized now running marketing.

[Black Dog]

They are the NSA of the bike/marketing world. they are watching you and know what you are doing...

[rnhood]

A nice change from seeing some beer logo on the helmet.

[54ny77]

Is that his porn star name?

Their head of Advertising is the guy that basically made Rapha into what it is - his name - I kid you not - Slate Olsen

[old fat man]

Is that his porn star name?

That's his real name and he came out of the Nike world before running the rapha USA office. His title is head of brand for specialized but he's been on the job for only a month or so. I doubt he's the reason there are specialized stickers on a rally car.

He's got a tough challenge to make specialized seem cool to an audience like us, but knowing him personally, I know he'll make big strides.

[ofcounsel]

He's got a tough challenge to make specialized seem cool to an audience like us, but knowing him personally, I know he'll make big strides.

I don't think that Specialized is worried about being perceived as "cool" to an audience like us......

[beeatnik]

I don't think that Specialized is worried about being perceived as "cool" to an audience like us......

This is the "cool" they're after:

http://yonderjournal.com/sunchuli-pass/sunchuli-pass-lord-nerd-beta/

http://cyclingtips.com.au/2015/06/thereabouts-reprise/

http://www.seekandenjoy.com/

[Tharmor]

^those mustaches tho.