Strava video is very Rapha'ish

[bobswire]

http://blog.strava.com/ride-with-us/?utm_source=strava&utm_medium=mktgemail&utm_content=hero&utm_campaign=2015_06_30_RideWithUS_Eng

[texbike]

http://blog.strava.com/ride-with-us/?utm_source=strava&utm_medium=mktgemail&utm_content=hero&utm_campaign=2015_06_30_RideWithUS_Eng


I like it! At least most of them are smiling and look like they're having a good time. Makes me want to get out and ride!

Texbike

[bobswire]

I like it! At least most of them are smiling and look like they're having a good time. Makes me want to get out and ride!

Texbike

I like it too, I just meant the quality of that video is like those produced by Rapha. I wouldn't be surprised if it was produced by the same film makers/videographers.

[MattTuck]

I didn't see the fat guy getting home from work, changing into his bibs and heading out for a session of intervals...

#myritual

[ANAO]

I do my intervals on the way home from work.

[cinema]

I didn't see the fat guy getting home from work, changing into his bibs and heading out for a session of intervals...

#myritual

you mean your life doesn't involve a trust fund and/google adsense checks/startup money for your useless app so you can just kick back and ride 300 miles during the week, eat grass fed sausage, and drink craft beer while your freelance photographer follows you around and shoots low contrast footage of you riding off into the sunset of infinite happiness and fratty bro love?

It's not their fault that you seem to be in the minority of people american nouveau cycling culture markets to

:beer:

[beeatnik]

^My pals who are in that video are broke 20-somethings

[cinema]

^that's ok, i'm just satirizing the marketing aka fiction not the actors personally or their personal friends. I don't think I'm alone in saying current marketing does not reflect reality for majority of customers

[Exonerv]

Seems to have nice flow...I think they got it right.

[bobswire]

^that's ok, i'm just satirizing the marketing aka fiction not the actors personally or their personal friends. I don't think I'm alone in saying current marketing does not reflect reality for majority of customers

If you prefer here's a reality check "video" for the vast majority of cycling, at least in my neck of the woods.
https://vimeo.com/71482086

Thankfully my own rides favor those in the starva video since I'm retired and out of the rat race or any race.

In case the above link is not working try this one. http://www.amara.org/en/videos/1L7kR5g7IDgR/info/streetfilms-shortie-san-francisco-bicycle-rush-hour/

[warren128]

That video link popped up as I was saving my ride data on my Strava app yesterday. I decided I didn't want to see it right then, but when I into the house onto my home computer, I couldn't find it again. Thanks for posting it here.

I thought it was very nicely done, and it captures some of the essence of why I love cycling. :)

[warren128]

If you prefer here's a reality check "video" for the vast majority of cycling, at least in my neck of the woods.
https://vimeo.com/71482086

Thankfully my own rides favor those in the starva video since I'm retired and out of the rat race or any race.

In case the above link is not working try this one. http://www.amara.org/en/videos/1L7kR5g7IDgR/info/streetfilms-shortie-san-francisco-bicycle-rush-hour/

Like Bobswire, I'm also retired and living in San Francisco. I avoid that inner city scene of this video because I can. :) I usually ride on the west side (I live in the Sunset District on the western side) of the city where it's less congested for bike riding.

More often than not, you'll see me out here, across the Golden Gate Bridge looking back at the City:

http://www.fototime.com/9AB20D94D0040F0/large.jpg

[FlashUNC]

I don't think I'm alone in saying current marketing does not reflect reality for majority of customers

You can say that for just about every product ever sold. There was a caveman somewhere who sold a really shiny rock to the guy in the cave next to him who probably did so with some artful ochre paintings on a wall.

[cinema]

You can say that for just about every product ever sold. There was a caveman somewhere who sold a really shiny rock to the guy in the cave next to him who probably did so with some artful ochre paintings on a wall.



Haha yep I am a bit cynical as I'm in the biz but advertising is the art of selling someone something they don't need and otherwise wouldn't want. No one is immune, (yep I sure do have a pair of ridiculously expensive Rapha bibs) and fashion has infinite permutations of meaning generation from the pure aesthetic to socioeconomic and political symbolism

[54ny77]

Funny you say that.

The opening scene is the person waking up in the Sportsmobile modified 4x4 van, which starts around $100k and can go well north of that. I'm very familiar with 'em, a good friend has one. They're amazing, but you pay for it.

:beer:

you mean your life doesn't involve a trust fund and/google adsense checks/startup money for your useless app so you can just kick back and ride 300 miles during the week, eat grass fed sausage, and drink craft beer while your freelance photographer follows you around and shoots low contrast footage of you riding off into the sunset of infinite happiness and fratty bro love?

It's not their fault that you seem to be in the minority of people american nouveau cycling culture markets to

:beer:

[MattTuck]

Hey, it's an aspirational message. Let's face it, if most of us hit it big, that would be us out there, living the dream. Leaving our jobs, living out of a van riding the best roads. I'll tell you, it doesn't sound so bad... if, not for having to make a living ;)

[redir]

I watched the 1st 30 seconds and gave up. I do like Strava though.

[BobbyJones]

^My pals who are in that video are broke 20-somethings

Are they the ones with the $100k Sportsmobile towards the opener? Or the ones with the expensive MCM furnishings? Or....

Really, Just messin' with you.

[54ny77]

http://www.hulu.com/watch/4183

http://espngrantland.files.wordpress.com/2014/08/chris-farley-matt-foley-snl.gif?w=700&h=452

Hey, it's an aspirational message. Let's face it, if most of us hit it big, that would be us out there, living the dream. Leaving our jobs, living out of a van...

[cinema]

Let's face it, if most of us hit it big, that would be us out there, living the dream.

so true

[bcroslin]

that was really well done. you can hate on advertising all you want but that was gorgeous.

[dzxc]

I have a lot of fun with Strava and enjoy videos like this. Strava Premium doesn't really seem to add many features over the free version, but I pay for it regardless because I enjoy that they do things like this.

[shovelhd]

I watched the 1st 30 seconds and gave up. I do like Strava though.

Then you missed the one armed rider. That was the only redeeming part of the whole thing.

[oldpotatoe]

http://blog.strava.com/ride-with-us/?utm_source=strava&utm_medium=mktgemail&utm_content=hero&utm_campaign=2015_06_30_RideWithUS_Eng

So, it shows people lucky enough to get up and hop on a bicycle, to music. Well made, exudes the emotion of riding. Yup, Rapha does that too with it's videos. About the ride, yes? Well done..wish I was younger and thinner.

[beeatnik]

so, it shows people lucky enough to get up and hop on a bicycle, to music. Well made, exudes the emotion of riding. Yup, rapha does that too with it's videos. About the ride, yes? Well done..wish i was younger and thinner.

potm

[MattTuck]

http://www.hulu.com/watch/4183

http://espngrantland.files.wordpress.com/2014/08/chris-farley-matt-foley-snl.gif?w=700&h=452

that is so funny, still. David Spade and Christina Applegate are cracking up.