Pro Peloton bought by Boulder Cycle Sports

[RedRider]

http://www.dailycamera.com/top-business/ci_26349947/boulder-cycle-sports-acquires-pro-peloton-plans-reopen

[oldpotatoe]

http://www.dailycamera.com/top-business/ci_26349947/boulder-cycle-sports-acquires-pro-peloton-plans-reopen

I think they want to keep it 'boutique-y', sip some vino, get a fit, buy a Mosaic, Colnago or Pinarello...with Campagnolo, probably EPS, of course.

Started in 1996, not 1998....but Brandon is the 8th owner in those 18 years so maybe lost in translation. BCS is very mainstream, they even sell Spec-Ed..so yup, they could use a high end, boutique, bike delivery center for them.