And the award for stupidest use of R&D money goes to

[FastforaSlowGuy]

Fizik:
http://www.bikerumor.com/2014/07/02/fizik-lights-up-saddles-w-new-reflective-arione-antares-aliante/

I guess this is helpful if you live in an area where hang gliders are chronically crashing into cyclists mid-sprint. I'm pretty sure no car would ever see the reflective bits on this thing.

[thirdgenbird]

Its got nothing to do with cars seeing you.

[Elefantino]

Unless they also act as butt warmers, a major fail.

And someone will buy them.

[bobswire]

As a matter of fact.....

http://i45.tinypic.com/igetzc.jpg

http://i44.tinypic.com/35l4zdg.jpg

[thirdgenbird]

Now that's funny stuff.

[djg21]

I guess it worked. It's got you talking about the saddles before the Tour has begun.


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[ultraman6970]

How effective are the reflectives is this if you’re sitting on them…? <-- this.

[Jason E]

I bet it look great in the pictures of their guys climbing out of the saddle. Especially if there is a flash.


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[ANAO]

I bet it look great in the pictures of their guys climbing out of the saddle. Especially if there is a flash.


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This. Also, I bought Cole Haan reflective shoes for the wow factor - not necessarily to be seen by cars crossing streets.

These:

http://media.bonnint.net/az/30/3068/306831.jpg

[Hank Scorpio]

Tuck in that shirt! This isn't a backyard BBQ

[ANAO]

Tuck in that shirt! This isn't a backyard BBQ

You wish I'd actually post a picture of myself looking that disheveled!

[thirdgenbird]

How effective are the reflectives is this if you’re sitting on them…? <-- this.

Rider stand, bikes are photographed without riders, and this:

I guess it worked. It's got you talking about the saddles before the Tour has begun.


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Adding a reflective surface to a saddle probably took very little r&d time/money but it looks like it got the job done. Chatter will probably increase during early stage team bike coverage.

[christian]

Tuck in that shirt! This isn't a backyard BBQ

Wonderful! I laughed out loud.

[oldpotatoe]

This. Also, I bought Cole Haan reflective shoes for the wow factor - not necessarily to be seen by cars crossing streets.

These:

http://media.bonnint.net/az/30/3068/306831.jpg

Tuck your shirt in.....and get off my lawn.

[carpediemracing]

One of those saddles will photograph a bit oddly if the rider is sitting further back on the saddle.

[FastforaSlowGuy]

One of those saddles will photograph a bit oddly if the rider is sitting further back on the saddle.

Hahaha! That will be awesomely bad.


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[Tom]

I see your hiney
It's all bright and shiney
Don't try and hide it
I just might bite it

[RAS72]

^^ haha! Need to remember the first lines for my next group ride. Some cheap folks that like cheap short.

Back on subject - why didn't they use this material in their bar tape? Would've made mo sense...

[jlyon]

One of those saddles will photograph a bit oddly if the rider is sitting further back on the saddle.

I would call that shot "Great Balls of fire"