William
08-01-2013, 07:22 AM
This note from Ben was forwarded to me and I have received his permission to re-post it here.
BBD
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Dear Friend,
I apologize for the lack of personalization in this note.
Since news broke of the planned shutdown of the Serotta facility there has been an absolute deluge of calls and emails expressing concern, hope, thanks, well wishes into the future and even offers for financial backing. I can’t thank you enough for your show of support and friendship.
It has been a difficult time for sure, but all of us here gain resolve from each other to find a path for a viable continuum of building the finest bicycles, but without the complications, restrictions and frustrations that come along with ‘outside’ corporate structure.
Bill and I have been working hard to structure a management buyout of Serotta, extricating it from the current holding company and we remain hopeful. If that doesn’t work out, there’s always plan B (or was it D?).
I believe that everyone on this planet has certain special skills. My wonderful, dedicated staff, colleagues and I are fortunate enough to have discovered some time ago that we are here to make wonderful things with our hands, hearts and minds. While many details remain between now and the future, the one thing that is certain, is that we’ll continue to make fabulous bicycles, because, that’s what we do. You can count on it!
Hope to see you on the road soon,
Ben
BBD
------------
Dear Friend,
I apologize for the lack of personalization in this note.
Since news broke of the planned shutdown of the Serotta facility there has been an absolute deluge of calls and emails expressing concern, hope, thanks, well wishes into the future and even offers for financial backing. I can’t thank you enough for your show of support and friendship.
It has been a difficult time for sure, but all of us here gain resolve from each other to find a path for a viable continuum of building the finest bicycles, but without the complications, restrictions and frustrations that come along with ‘outside’ corporate structure.
Bill and I have been working hard to structure a management buyout of Serotta, extricating it from the current holding company and we remain hopeful. If that doesn’t work out, there’s always plan B (or was it D?).
I believe that everyone on this planet has certain special skills. My wonderful, dedicated staff, colleagues and I are fortunate enough to have discovered some time ago that we are here to make wonderful things with our hands, hearts and minds. While many details remain between now and the future, the one thing that is certain, is that we’ll continue to make fabulous bicycles, because, that’s what we do. You can count on it!
Hope to see you on the road soon,
Ben