rapha/vogel/ZULLO

[AgilisMerlin]

http://vimeo.com/63196888

http://3.bp.blogspot.com/-qHubAA9EpFw/UQonoF1ituI/AAAAAAAAAEA/MKErffAu8x8/s175/mokshaman.jpg

[oldpotatoe]

http://vimeo.com/63196888

http://3.bp.blogspot.com/-qHubAA9EpFw/UQonoF1ituI/AAAAAAAAAEA/MKErffAu8x8/s175/mokshaman.jpg

They make the best videos. I guess it shows why we do, and ride, what we do..for some.

[texbike]

Wow! What a great video!

MUCH better than Rapha's David Lynch-esque Paris-Roubaix video. I'm still surprised that there wasn't a dancing dwarf in that one...

Texbike

[thwart]

Nice. Understated, yet effective.

Makes me want to go out and order a Zullo...

https://lh6.googleusercontent.com/-kFfdSFSCmHY/TqXOWshUfZI/AAAAAAAAL38/gQrHEnUxp9U/s776/DSC_2814.jpg

[Exonerv]

Great vibe in that video...really captures the craftsmanship involved in a handmade frame.

[martl]

Rapha are good in picking who they portrait. First Dario, now Jürgen and Zullo - all framebuilders i admire. Already met 2 of them in person :)

I do have an eerie feeling with these Rapha videos, though. A bit too much idealization for my liking. They make it sound like *they* invented cycling or they discovered the heroic and dramatic moments in it.

Rapha may have a lot of enthusiasm for the sport. What they first and foremostly have is a clever marketing strategy. Glorifying the sport sells jerseys.

[MattTuck]

What they first and foremostly have is a clever marketing strategy. Glorifying the sport sells jerseys.

All good marketing strategies flow from good product. I don't disagree that they have probably the best marketing and brand management execution in cycling today, but it's not like they're selling rubber dog crap.