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View Full Version : Anatomy of a Serotta

jpw
02-03-2013, 03:23 PM
https://www.facebook.com/photo.php?fbid=559317454084374&set=pb.119812894701501.-2207520000.1359926327&type=3&theater

Did they really slice those wheels for this display?
jlwdm
02-03-2013, 03:43 PM
The wheels were no good anymore. Here is the video of cutting the wheels:

http://player.vimeo.com/video/50226621

Bunch of great photos of the shop on VSalon.

Jeff
IJWS
02-03-2013, 06:28 PM
That might be the dumbest thing I've seen come out of Serotta.
Louis
02-03-2013, 06:32 PM
I think it's somewhat interesting. As long as they didn't destroy anything that was still useable to do it.
cfox
02-03-2013, 06:32 PM
That might be the dumbest thing I've seen come out of Serotta.

dude, it's a retail display at a store made of surplus frame parts (in the best bike shop on the east coast, imo).
jpw
02-04-2013, 05:25 AM
nice vid.

what's that material i can momentarily see inside the wheel?
cfox
02-04-2013, 06:11 AM
nice vid.

what's that material i can momentarily see inside the wheel?

structural foam. It's the reason Lightweight wheels don't sound like echo chambers and amplify every pebble you ride over.
nicrump
02-04-2013, 08:18 AM
"thats insane"

why yes it is. you just took 90% of the life out of that fine WOOD cutting blade you silly boy.
jbl
02-04-2013, 08:55 AM
Pretty sure that is from the new/remodeled Signature Cycles store. I don't know how much Serotta had to do with the concept or execution beyond supplying the frame.
jpw
02-04-2013, 10:13 AM
it would have been nice if they could have kept the piece of the rear rim between the stays, attached by three spokes to the flange and pinned to the wall.
Elefantino
02-04-2013, 12:18 PM
I don't understand ... who are the Serotta folks trying to entice with that display?

Is it to the high-end custom buyer?

Are they trying to lure first-timers?

Does this mean they're going all carbon?

Are all their bikes going to be lugged?

Are they adopting the Henry Ford model, in that you can have any color of bike as long as it's black?

What do they have against round handlebars? Stems? Seatposts? Cranks? Left-side butt cheeks?

What is the marketing plan?!?!?!?!?!?!?
jmoore
02-04-2013, 01:48 PM
seats not level
bicycletricycle
02-04-2013, 02:42 PM
i think its art
soulspinner
02-05-2013, 03:44 AM
"thats insane"

why yes it is. you just took 90% of the life out of that fine WOOD cutting blade you silly boy.

:)