Pete Serotta
01-18-2012, 08:17 AM
"2012 will be a year of riding well. Sounds like a New Year resolution I know, but it’s not”¦ I think I’ve waited long enough after the New Year struck to say so in the belief that resolutions made within a couple days of the New Year itself have a very low success rate and it’s important to me that this commitment sticks.
Of course I ride every year, but this year is a little different as it marks Serotta, the company's 40th year. From a personal perspective, it’s time to pay special homage to what cycling means to me. Joy from the purity of freedom of mobility, elation at accomplishing something that previously felt unachievable, getting to take in the world at a slow pace or conversely experience the raw primordial rush of speed all to be experienced in blissful solitude or shared in great camaraderie ; these are the rewards of being a cyclist.
This year I’m going to make it a point of sampling every flavor at least once in a meaningful way. It’s a ride-bucket-list and I’ll share it with you over the next few weeks”¦.perhaps you’ll join me on one of these rides or maybe you’ll share a suggestion that’s on your own ride list for the year”¦
Great Idea # 1. The Great European Grand Tour. From opposite coasts and opposite ends of the bicycle spectrum Bill McCready/ Santana tandems founder, owner, keeper of the flame and I have enjoyed a friendly relationship of mutual respect and admiration”¦.and general belief that the core of our businesses is about creating joy- for ourselves and to bring to others. In recent years I’ve heard from a growing number of Bill’s clients (and from Bill himself) about the fabulous trips that he and his wife Jan have been creating for friends and clients”¦.and about a year ago we started asking each other, why not extend the opportunity to, you know, ”˜normal’ cyclists (people who are riding bicycles built for one)”¦we also came to realize that many of our customers are shared. When Bill forwarded his trip info that utilizes a luxury river boat as its travelling home base he got my (and Marcie’s) attention”¦this is something we’ve got to do! From go hard conquests of the countryside to tranquil rolls (or strolls) along the river this trip has had great reviews”¦.and it’s on my hit list”¦and I encourage you to take a look:"
http://www.serotta.com/2012/1/78/Ride++Joy.html
Great Euro Adventure
Of course I ride every year, but this year is a little different as it marks Serotta, the company's 40th year. From a personal perspective, it’s time to pay special homage to what cycling means to me. Joy from the purity of freedom of mobility, elation at accomplishing something that previously felt unachievable, getting to take in the world at a slow pace or conversely experience the raw primordial rush of speed all to be experienced in blissful solitude or shared in great camaraderie ; these are the rewards of being a cyclist.
This year I’m going to make it a point of sampling every flavor at least once in a meaningful way. It’s a ride-bucket-list and I’ll share it with you over the next few weeks”¦.perhaps you’ll join me on one of these rides or maybe you’ll share a suggestion that’s on your own ride list for the year”¦
Great Idea # 1. The Great European Grand Tour. From opposite coasts and opposite ends of the bicycle spectrum Bill McCready/ Santana tandems founder, owner, keeper of the flame and I have enjoyed a friendly relationship of mutual respect and admiration”¦.and general belief that the core of our businesses is about creating joy- for ourselves and to bring to others. In recent years I’ve heard from a growing number of Bill’s clients (and from Bill himself) about the fabulous trips that he and his wife Jan have been creating for friends and clients”¦.and about a year ago we started asking each other, why not extend the opportunity to, you know, ”˜normal’ cyclists (people who are riding bicycles built for one)”¦we also came to realize that many of our customers are shared. When Bill forwarded his trip info that utilizes a luxury river boat as its travelling home base he got my (and Marcie’s) attention”¦this is something we’ve got to do! From go hard conquests of the countryside to tranquil rolls (or strolls) along the river this trip has had great reviews”¦.and it’s on my hit list”¦and I encourage you to take a look:"
http://www.serotta.com/2012/1/78/Ride++Joy.html
Great Euro Adventure