Ben Serotta wielding the torch again?

[William]

Yup, it is...



William

[RedRider]

Yes. Ben Serotta is building frames. A Modo Mio is a fillet brazed (by Ben)frame using new Colorado tubing from Columbus. It will be a limited edition, signed and numbered frame with a carbon fork. Sold as a complete bicycle and exclusively through Savile Road. We have the first one at the shop and we are building it for a Bicycling magazine photo shoot. There will be a disc brake version. Please call the shop if you would like more details.

[Tony Edwards]

Looks great! I honestly don't know of Ben's history as a torch-wielder but IMO he is one of the finest designers of bikes in modern history.

[Hilltopperny]

Bens fillet brazing is top notch. I picked up a Ben and Marcy built tandem off of Craigslist this summer and the craftsmenship is top notch! Very cool to hear that he is building again

[pdmtong]

Savile, congrats. Looking good.

Clean aesthetic. 44HT. Discs.

If he embraced these elements towards the end there might have been no end.

[ANAO]

Whatever happened with he and Frank Wadelton's little rendezvous a few months back? Is this one and the same?

[RedRider]

Originally Posted by ANAO

Whatever happened with he and Frank Wadelton's little rendezvous a few months back? Is this one and the same?

Yes, Ben will be brazing these frames at Frank's workshop. There will also be a TIG version of the frame that Frank will produce. The paint job by Vicious Cycles is one of the best I have ever seen...

It's been a very exciting project. There will be a formal press release/announcement from the Serotta Design Studio.

Call us at Savile Road for more info. 518-439-4766

[MattTuck]

Those Italians always make the most beautiful bicycles.

[93legendti]

Any word on pricing?

[markoprotic]

Originally Posted by RedRider

Yes. Ben Serotta is building frames. A Modo Mio is a fillet brazed (by Ben)frame using new Colorado tubing from Columbus. It will be a limited edition, signed and numbered frame with a carbon fork. Sold as a complete bicycle and exclusively through Savile Road. We have the first one at the shop and we are building it for a Bicycling magazine photo shoot. There will be a disc brake version. Please call the shop if you would like more details.

It's nice to see him back, these are good news. Is that my buddy Gary on a phone in the corner, looks like it is. Made in USA.

[oldpotatoe]

Originally Posted by RedRider

Yes. Ben Serotta is building frames. A Modo Mio is a fillet brazed (by Ben)frame using new Colorado tubing from Columbus. It will be a limited edition, signed and numbered frame with a carbon fork. Sold as a complete bicycle and exclusively through Savile Road. We have the first one at the shop and we are building it for a Bicycling magazine photo shoot. There will be a disc brake version. Please call the shop if you would like more details.

Threaded BB? Thumb's up(if it is).

Group?

[William]

Great to see him wielding the torch again!







William

[ANAO]

Ben just posted this on his Facebook page.

[JasonF]

Is there a reason he's not building under his own name? Are the trademarks owned by Divine Cycling or whoever bought the assets?

[RedRider]

Before the speculation goes wild... Serotta Design Studio is Ben's business. There are a few projects in development. The first is this steel frame being built in Frank Wadelton's workshop. Other projects using different materials could be built elsewhere. This is a new venture not a reboot.